When I first started as a freelance journalist, the only way I was able to get a story published on a conservation or endangered species issue was to be published in a 'traditional' media publication. —Endangered Species Journalist Craig Kasnoff
Phoenix, AZ (PRWEB) January 31, 2014
Endangered species website Bagheera.com will launch a new website design in February, 2014 according to the website's producer, endangered species journalist Craig Kasnoff.
“The goal of the Bagheera website is to educate individuals about the plight of endangered species and the efforts to save them,” says Kasnoff. “And over the last 18 years, Bagheera has been visited by millions of people, who have requested tens of millions of pages of information on endangered species. Now it is time to upgrade the website to accommodate the many new web technologies and web devices now available. And over the course of 2014, update all its content as well.”
Kasnoff, who has also been a media consultant -as well as an endangered species journalist- for the last 20 years, says even though the advances in technology often time seem overwhelming to keep up with, the new communication channels such at YouTube, Facebook, Twitter and Google+ create amazing opportunities for journalists to communicate important information to the public.
“When I first started as a freelance journalist, the only way I was able to get a story published on a conservation or endangered species issue was to be published in a “traditional” media publication,” says Kasnoff. “However now, if I want to write about a tiger, or an orangutan, or the Endangered Species Act, I just write about it, publish it on one of the many communication platforms available, and hope people read it.”
Over the years, Kasnoff’s conservation writing has appeared in publications such as the Christian Science Monitor, The Seattle Times, the San Francisco Examiner and many other high profile publications. He also had a nationally syndicated radio show call “Rock and the Environment” which featured musical artists such as Paul McCartney, Chris Cornell of Soundgarden, Melissa Etheridge and others, talking about their environmental concerns.
Kasnoff says even though he doesn’t have the audience of a large publication, he has more freedom to write about the issues he believes are important. And, he adds, by using the new media communication channels, there is “no limit” to how large an audience he can build.
Kasnoff says the new design for the Bagheera.com website will make it “mobile friendly” and will also contain new features such not available on the current website. He says as well as updating the current content in the website, and will be adding new content areas as well.
“Saving endangered species is not just about science or conservation, it’s also about politics, finances, religion, culture and many other 'human' activities,” says Kasnoff. “The challenge is trying to get a handle on the 'big picture' because there are so many facets to that picture, and that picture is changing every day."
Kasnoff says his goal is to make sure all of those issues are eventually represented in the Bagheera website.
Bagheera.com was created by Endangered Species Journalist Craig Kasnoff to promote the plight of endangered species and the efforts to save them.