Phoenix, AZ (PRWEB) January 31, 2014
According to Kasnoff, The Tiger Channel.com focuses on showing videos that promote the plight of endangered tigers and the efforts to save them.
“The goal of The Tiger Channel.com is to highlight online videos that promote the plight of endangered tigers and the efforts to save them,” says Kasnoff. “These include videos from online sources such as YouTube, from conservation organizations and videos I create as well.”
Kasnoff, who has also been a media consultant -as well as an endangered species journalist- for the last 20 years, says even though the advances in technology often time seem overwhelming to keep up with, the new communication channels such at YouTube, Facebook, Twitter and Google+ create amazing opportunities for journalists to communicate important information to the public.
“When I first started as a freelance journalist, the only way I was able to get a story published on a conservation or endangered species issue was to be published in a “traditional” media publication,” he says. “And there was little, if any, opportunity for me to either publish video for a 'large scale' audience, or to promote video created by others.”
Kasnoff says the new technologies and communication platforms have changed all that.
“Now, if I want to either write about endangered tigers, or laws that protect endangered tigers, or publish a video about it, I just create the content, publish it on one of the many communication platforms available, and hope people read it or view it.”
Over the years, Kasnoff’s conservation writing has appeared in publications such as the Christian Science Monitor, The Seattle Times, the San Francisco Examiner and other highly respected publications. For 10 years, he wrote and co-produced a nationally syndicated radio show call “Rock and the Environment” (which he created) that featured musical artists such as Paul McCartney, Chris Cornell of Soundgarden, Melissa Etheridge and others, talking about their environmental concerns.
Kasnoff says even though he doesn’t have the audience of a large publication (he says his yearly website traffic is in the “hundreds of thousands” and not the millions), he has more freedom to write about, and promote, endangered species issues he believes are important. And, he adds, by using the new media communication channels, there is “no limit” to how large an audience he can build to educate people about endangered tigers, the plight they face, and the efforts being made to save them.
Kasnoff adds the new design for The Tiger Channel.com website will make it “mobile friendly” and will also contain new content not on the current website. He says as well as updating the current content in the website, he will be adding new content areas as well.
“Saving endangered tigers is not just about science or conservation, it’s also about politics, finances, religion, culture and many other 'human' activities,” says Kasnoff. “The challenge is trying to get a handle on the 'big picture' because there are so many facets to that picture, and that picture is changing every day. ”
Kasnoff says his goal is to make sure ALL of those issues are eventually represented in The Tiger Channel.com website.
Go here for The Tiger Channel.com website.
Go here to learn more about Endangered Species Journalist Craig Kasnoff.