(PRWEB) February 04, 2014
In a bid to showcase their new inventory and better highlight their range of goods, online retailer Spectrums Jewelry is pleased to announce the unveiling of their newly redesigned website. As well as updating the look and feel of the website, the new design sees the launch of social media marketing channels, and an increased commitment to improving the usability rating of the website. The new design has also been produced with a strong focus on visitors accessing the website on portable devices.
The new design of the website was inspired by the appearance and style of the most popular items in the online store’s inventory. The products sold at Spectrums Jewelry include a varied selection of rings such as wedding bands and engagement rings. “We wanted the new design to reflect the quality and appeal of the items sold online at the store. It was important that visitors recognized that they were at a high end store as soon as they first reached the website” the lead designer in charge of the update explained.
While the visual presence of the website is the most noticeable feature of the redesign, the behind the scenes code that renders the site has also been overhauled. One important change is that the new website now works just as well on smartphones and tablets, as it does on full-sized devices, such as desktop computers and laptops. Thanks to the responsive design of the website, the layout and dimensions of the content will resize to accommodate the screen size it is being viewed on. This means that those who want to buy great value wedding rings online can do so right from their smartphone, without even touching a computer.
Another area where the redesign has had an impact is on the usability of the site. “Great efforts were made to increase the ease of use experienced by users when browsing this high quality online jewelry store,” the designer stated. “A lot of thought went into who would be using the website and what issues they might face when it came to finding their way around the store,” he further explained.
As the core focus of the site is displaying the inventory held by Spectrums Jewelry, it was important that the wedding bands, engagement rings, and pearl necklaces stood out on the page and caught the attraction of the visitors. “We didn’t want the design of the site, including the navigation, to get in the way of the beautiful jewelry on offer,” explained the website product manager. “The site is all about the goods on sale and we hope the subtle design reflects this,” he elaborated.
To help further promote the website and announce the launch of the new design, the marketing team at SpectrumsJewelry.com undertook a social media campaign. Their newly created social media channels at Twitter and Facebook allowed them to publicize the new look of the site while also providing an additional way for potential customers to get in touch with the store and keep up to date with the latest developments and new products.