Portland Advertising Agency Borders Perrin Norrander Names Award-Winning Director of Account Planning and Strategy

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Chasson Gracie comes to BPN with deep national experience and two Ogilvy Awards.

Borders Perrin Norrander (BPN), one of the Pacific Northwest’s leading creative agencies, has added a director of account planning and strategy to its Portland-based team. Chasson Gracie arrived at BPN in early January with experience in advertising research for such notable clients as the U.S. Census, Toyota, Nissan, Hewlett Packard, American Express and American Heart Association.

Gracie also will join BPN’s executive board which includes Terry Schneider, CEO; Lori Gaffney, President; Loralee Stapleton, Director of Account Service and Kelly Totten, Director of Finance and Operations.

“It’s becoming increasingly clear that to deliver meaningful messages to consumers on behalf of our clients, the voice of the consumer must be present in the development stages,” said Lori Gaffney, BPN’s president. “Chasson represents this voice. His strong research background, coupled with his tremendous cultural awareness, provides our teams with the insights to create communication that is both relevant and effective.”

She said Gracie’s hire is part of the agency’s growth strategy that included recently adding four to BPN’s staff.

Gracie earned his B.A. with honors in history from Brooklyn College. He also earned an M.S. degree from New School University (New York City) in urban policy analysis and management, with a specialization in quantitative methods, where he was mentored by former vice-chair of the Federal Reserve Board, Dr. Alice Rivlin.

He is the winner of multiple awards for research, including two David Ogilvy Awards for Excellence in Advertising Research. Gracie, who was co-strategist and research lead on the 2010 US Census Campaign while at New York agency Draftfcb, won the Gold Award for multicultural research on the campaign, along with the Research Achievement Award. The campaign exceeded all its goals and saved taxpayers more than $1.9 billion.

Borders Perrin Norrander was founded in 1977 and has built its reputation as a results-oriented creative company. Operating under the direction “Advertising evolved,” BPN has begun to attract new attention for its ability to drive brand affinity, social connection and financial results in the contemporary media marketplace.

Notable clients over the agency’s 36 years, include Columbia Sportswear, Valvoline, Regence Blue Cross Blue Shield, Restoration Hardware, Surfrider Foundation, Oregon Lottery, Monterey County Visitors Bureau, Portland Trail Blazers, Banfield Pet Hospital, Mountain Hardware, Old World Industries, Telluride Ski & Golf and Wilson Sporting Goods, among others. For more information, visit http://www.bpninc.com or call 503-227-2506.

Olga Haley for BPN

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