(PRWEB) February 13, 2014
Newcastle Brown Ale has initiated a riotous new self-deprecating ad to satirize the pre-Super Bowl hysteria. Its newest sport stars commercial actress Anna Kendrick, and it is now viral on the web.
This Sunday, February 2, is Super Bowl Sunday. As usual, commercial spots during the game were expensive and highly sought after this time around. For a creative ad campaign, Newcastle Brown Ale beer is producing commercials about how they cannot buy advertising time during the Super Bowl. The notion has paid off as the TV spots have all been quite popular. The latest may be their best though.
The video features Anna Kendrick (“Pitch Perfect,” “Scott Pilgrim Vs. the World”) playing as herself, being pampered in a hair and makeup chair, mourning the fact that her planned Super Bowl commercial job was called off due to lack of funds. She discusses her lost paycheck, her hotness, and the fact that the words “Super Bowl” (and a few obscenities) are “bleeped” whenever she says them. It is a charming and playful shot at the over-hype of Super Bowl advertising.
It is always appealing seeing an actor or actress poke fun at themselves and pop culture. With all of the acting auditions they go through, and all of the acting wisdom and acting tips they must process, many take themselves too seriously. It is nice to see someone who is down to Earth.
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