Assists in the Acquisition of a Florida Insurance Agency

Share Article

St. Petersburg-Based Wallace, Welch & Willingham Acquires an Agency via, the premier online medium for agency acquisition and strategic resources, is pleased to announce another happy insurance agency acquisition occurred as a result of a listing on the website.

Wallace, Welch & Willingham, a prominent St. Petersburg, Florida-based insurance agency with nearly 90 years in operation, has been looking to acquire profitable, established agencies in Florida at a reasonable price. Thanks to their membership with, their management team noticed that a long-established family insurance agency in Sarasota, Florida, was listed for sale. The seller was looking to retire.

Keith Gramling of Wallace, Welch and Willingham contacted Marc Greene through the website, a Florida business broker specializing exclusively in the sale and acquisition of insurance agencies, who represented the seller. Active in seeking agency acquisition candidates, Gramling uses a variety of sources. He stated “Agency has been the most productive web intermediary available to me. Listings include high quality, motivated Sellers and Brokers.”

According to seller, it was important to him to see the business he built with his family continue to operate even into his retirement, retaining current family members and as much of his current staff as possible. By listing his business on, he was able to find a buyer who was willing to respect his desires – a far superior solution to being forced to sell a book of business to a direct competitor across town who is only interested in buying a stream of revenue, and not an ongoing business with a market niche and goodwill of its own.

“The decision was made to run the companies as separate entities due to the differences in marketing and customer base,” said Walt Grayson, the Chief Operating Officer of Wallace, Welch and Willingham, “Not all customers want the same type of service and delivery. You cannot function in different segments of the market with a one-size-fits-all business model. The acquired agency now serves to a different niche of the market than currently occupied by Wallace Welch & Willingham.

About is the website where insurance agency principals, executives, and producers make connections for agency acquisitions, mergers, cluster memberships, carrier appointments, and other strategic management needs. While many users are looking to buy or sell an insurance agency, they also have access to resources such as our insurance agency cluster directory, carrier directory, licensing information, and key information that keeps key agency players on top of their game. The site continues to add relevant resources and tools for our users and we welcome your suggestions. was founded by an insurance industry veteran with 20-years experience as an insurance agency owner. We know the business and know what makes insurance agencies successful. We are familiar with the executive-level strategic needs that agency principals have to take their agency to the next level. We identify the various options to help you do this and will continue to bring you the newest concepts to help you accomplish your strategic business goals. For more information, please visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Joseph Totah
+1 (650) 344-9660 Ext: 910
Email >
since: 03/2009
Follow >
Agency Equity
since: 04/2012
Like >
Strategic Agencies LLC

Follow us on
Visit website