Nutritional And Performance Drinks Market
(PRWEB) February 03, 2014
Functional claims are expanding across food and drink categories, as brands seek to differentiate themselves from the competition. The nutritional and performance drinks market should promote the fact that its products are engineered specifically for the functionality they promote, unlike other products for which claims such as protein delivery and hydration, are secondary.
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Table of Content
Scope and Themes
What you need to know
Consumer survey data
Abbreviations and terms
Figure 1: Total US sales and fan chart forecast of nutritional and performance drinks, at current prices, 2008-18
Figure 2: Sales of nutritional and performance drinks, by segment, 2011 and 2013
Figure 3: Leading companies in nutritional and performance drink market, by sales, 2013
Consumer use is low, driven by young men
Figure 4: Sports drinks use, by gender and age, October 2013
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Issues and Insights
How can companies better expand their consumer base?
Insight: Focus products and marketing campaigns toward specific users, highlight health
How can the category compete with increasing functional offerings across food and drink categories?
Insight: Category can promote efficacy in function
What role does protein play in consumer beverage decisions?
Trend: Prepare for the Worst
Trend: Mood to Order
Mintel Futures: Old Gold
Market Size and Forecast
Strong growth since 2008 fueled by interest in health and nutrition
Sports drink growth to slow more than nutritional, protein drinks
Sales and forecast of market
Figure 6: Total US retail sales and forecast of nutritional and performance drinks, at current prices, 2008-18
Figure 7: Total US retail sales and forecast of nutritional and performance drinks, at inflation-adjusted prices, 2008-18
Fan chart forecast
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The report covers forecast and analysis for the methyl ethyl ketone (MEK)market on a global and regional level. The demand forecast is done based on volumes (kilo tons) and revenue (USD million) for the period ranging from 2013 to 2019. The study includes the drivers and restraints for the MEK market along with the impact they have on the demand over the forecast period. In addition, the report includes the study of the opportunities available in the MEK market on a global and regional level.
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The study provides a decisive view on the MEK market by segmenting the market based on its product segments and applications. All the product and application segments have been analyzed based on present and future trends and the market is estimated from 2013 to 2019. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific and Rest of the World (RoW). This segment includes demand for individual applications and product segments in all the regions.
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