Nutritional And Performance Drinks Market
(PRWEB) February 03, 2014
Functional claims are expanding across food and drink categories, as brands seek to differentiate themselves from the competition. The nutritional and performance drinks market should promote the fact that its products are engineered specifically for the functionality they promote, unlike other products for which claims such as protein delivery and hydration, are secondary.
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Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Executive Summary
Overview
The market
Figure 1: Total US sales and fan chart forecast of nutritional and performance drinks, at current prices, 2008-18
Figure 2: Sales of nutritional and performance drinks, by segment, 2011 and 2013
Key players
Figure 3: Leading companies in nutritional and performance drink market, by sales, 2013
Consumer use is low, driven by young men
Figure 4: Sports drinks use, by gender and age, October 2013
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Issues and Insights
How can companies better expand their consumer base?
Insight: Focus products and marketing campaigns toward specific users, highlight health
How can the category compete with increasing functional offerings across food and drink categories?
Insight: Category can promote efficacy in function
What role does protein play in consumer beverage decisions?
Trend Applications
Trend: Prepare for the Worst
Trend: Mood to Order
Mintel Futures: Old Gold
Market Size and Forecast
Key points
Strong growth since 2008 fueled by interest in health and nutrition
Sports drink growth to slow more than nutritional, protein drinks
Sales and forecast of market
Figure 6: Total US retail sales and forecast of nutritional and performance drinks, at current prices, 2008-18
Figure 7: Total US retail sales and forecast of nutritional and performance drinks, at inflation-adjusted prices, 2008-18
Fan chart forecast
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