(PRWEB) February 03, 2014
The emphasis on health benefits and natural ingredients, wider distribution points and broadening occasions for usage could encourage consumer engagement and drive the plant protein drinks market forward.
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Table of Content
China’s PPDs target consumer groups
PPD Function Buyers are:
PPD Budget Buyers are:
Figure 1: China retail value sales of plant protein drinks, 2008-18
Figure 2: Plant protein drinks market segmentation, by value (RMB m), 2008-13
Figure 3: Plant protein drinks retail market segmentation, by volume (m litres), 2008-13
Companies and brands
Figure 4: Leading companies’ shares of retail value sales of plant protein drinks in China, 2012
PPDs drunk: types, frequency and popularity
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PPDs remain a small category compared to the total soft drinks market
Figure 5: Retail sales volume and value of soft drinks, China, 2013
PPDs remain small a category, owing to infrequent consumption levels
Figure 6: China plant protein drinks per capita retail sales (litres), 2007-12
Despite being a small category, PPDs maintain their growth momentum
Figure 7: Value and volume retail sales of plant protein drinks, 2008-18
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