China Plant Protein Drink Market - 2014: Worldwide Industry Share, Investment Trends, Growth, Size, Strategy and Forecast Research Report

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The emphasis on health benefits and natural ingredients, wider distribution points and broadening occasions for usage could encourage consumer engagement and drive the plant protein drinks market forward.

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Table of Content


Report structure
China’s PPDs target consumer groups
PPD Function Buyers are:
PPD Budget Buyers are:

Executive Summary

The market
Figure 1: China retail value sales of plant protein drinks, 2008-18
Figure 2: Plant protein drinks market segmentation, by value (RMB m), 2008-13
Figure 3: Plant protein drinks retail market segmentation, by volume (m litres), 2008-13
Companies and brands
Figure 4: Leading companies’ shares of retail value sales of plant protein drinks in China, 2012
The consumer
PPDs drunk: types, frequency and popularity
Drinking occasions
Retail channels

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The Market

Key points
Market size
PPDs remain a small category compared to the total soft drinks market
Figure 5: Retail sales volume and value of soft drinks, China, 2013
PPDs remain small a category, owing to infrequent consumption levels
Figure 6: China plant protein drinks per capita retail sales (litres), 2007-12
Despite being a small category, PPDs maintain their growth momentum
Figure 7: Value and volume retail sales of plant protein drinks, 2008-18

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Michell Thoras
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