Dubai, UAE (PRWEB) February 05, 2014
Launched in December 2013, Dubai-based Citra Style (citrastyle.com) is a new online store for modest and stylish fashion designs, bridging aesthetics and needs of the modern Muslimah. Conferring to the sacredness of faith, while rendering comfort and style, the online label was founded on the principle of creating modest dresses, hijabs, modest apparel, refined cuts yet modern styles, representing a unique fusion heritage of culture and current runway trends.
Citra in Arabic stands for protection, cover, shelter and above all modesty; all synonymous to what the brand truly represents, in context to fashion and faith. On the other hand, Style refers to all things fashionable, the trendy side of the brand universe that presents women with en vogue ensembles, Muslim clothing, all adapted off runway-inspired trends. The combination of these two key components is the underpinning origin of the online fashion store, architected to spread virtuosity, while advocating one’s persona, in line to modesty.
As the driving force behind the brand, Habibah Chbib, Co-Founder of the brand, hails from a Muslim family in Germany and understands and embodies the diverse standpoints of women towards modest Hijab fashion and Islamic clothing. Taking into consideration that the majority of retailers simply don't produce the right fashion according to requirements for modern Muslim women, she intends to create the best alternative, that is easy to access and available, right at one's finger tips: “Appreciating the needs of Muslim women, Islamic clothing, and acknowledging the gap in the international marketplace for trendy modest wear, Citra Style is an aesthetic alternative to the existing modest fashion options available in the market."
"By offering curated looks, inspiration and tips, we are pretty much concentrative in our efforts to bring the finest, and the most stylish modest clothing and head scarves for women, who want modest clothing for religious or cultural reasons, and also for those whose desire to dress impeccably well,” she said.
Citra Style hand picks fabrics and curates their own creations through their in-house Muslim fashion designers. In the process of design and execution, not a single strand of fabric undergoes a compromise on quality: “Everything in the e-closet of Citra Style is made from the finest fabrics, cherry picked and designed in line to modest cuts, suitable for women with a modest taste. Dedicated time, effort and attention-to-little-details go towards the development of every single piece. We have great amounts of love for fabrics, prints, undeniable styles and exceptional service. With the second collection of modest clothing for women, and curated hijab styles, already in the works, we continue to build on our mission to become the ultimate online fashion destination and Hijab store for Muslim women's clothing, offering the largest variety, the best quality and impeccable service, all combined in one user-friendly platform,” said Muhammad Chbib, Co-founder & Chief Executive Officer.
The launch collection includes long modest skirts, modest dresses, hijabs, jackets, tunics, dresses, long blouses and short blouses, printed and plain hijab styles, in exquisitely elegant designs for Muslimahs, globally. All of the purchases at Citra Style are set for international delivery, dispatched within two working days, from their headquarters in Dubai.
Citra Style’s bespoke-style collection and Islamic fashion can be viewed online at: citrastyle.com.
Citra Style: (UAE) +9714-451-8211 | W: citrastyle.com
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