We developed a fund as a way to give back.
Knoxville, TN (PRWEB) February 04, 2014
Thousands of Jewelry Television® (JTV) viewers are expected to join forces with the shopping network again this year by contributing to the ‘Love Your Heart Fund.’ For the third year, JTV is taking a stand in the fight against heart disease by offering consumers an easy way to contribute to the American Heart Association’s Go Red For Women® movement. From now through March 2nd, 2014 consumers may add a Go Red® contribution to their purchase, or donate directly at JTV.com/GoRed. Those contributing $5 or more will receive a $10 promotional offer redeemable on a future purchase with JTV.
“Since heart disease is the number one killer of women in the U.S. and about ninety percent of our customers are women, we developed a fund as a way to give back,” said Jill Johnson, vp of marketing at JTV. “We’re also donating 10% of the purchase price from our exclusive ‘Love Your Heart’ jewelry and gift collection to the Go Red For Women® movement.”
Ten years ago, the American Heart Association discovered that heart disease killed more women than men. This discovery led to the creation of Go Red For Women®, a network of women dedicated to education, support, and research.
“Every day we bring joy to women through the beauty and excitement of jewelry and gems,” continued Johnson. “These women drive everything we do at JTV and we want to remind them to Go Red and Speak Red by telling other women that heart disease is the number one killer. Awareness saves lives.”
In addition, JTV and its employees are contributing money, valuable airtime, and other media resources in support of the Go Red For Women® movement.
For more information, visit JTV.com/GoRed.
Please Note: JTV is a proud supporter of the American Heart Association’s Go Red For Women® movement. This is no way implies an endorsement from the American Heart Association in regard to JTV’s products or services.
About Jewelry Television®
Jewelry Television® (JTV) is one of the largest multichannel retailers of jewelry and gemstones in the U.S. The privately-held shopping network broadcasts high definition programming, 24 hours a day, seven days a week, to more than 80 million households.
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