Proscape Technologies Extends Mobile App Creation Platform to Retail and Event Environments

The Marketing App Cloud Now Enables Brands and Creative Agencies to Engage Customers with Multi-Channel Digital Content

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"With StorePlayer, we are enabling brands to create emotional, interactive experiences for increasing customer loyalty while collecting valuable shopper insight into buying behavior." - Michele Raspone, CEO, Proscape Services

Horsham, PA (PRWEB) February 05, 2014

Proscape Technologies, the leading provider of mobile app creation software for sales and marketing, today expanded its Marketing App Cloud platform with the launch of StorePlayer and EventPlayer. The new offerings allow brands and creative agencies to build apps for retail and event environments, enabling brands to reach more customers through additional channels including stores, showrooms, tradeshows, and seminars.

Demand for integrating mobile devices and digital applications throughout all stages of the consumer’s path to purchase is on the rise. According to POPAI’s 2012 Shopper Engagement Study[1], 76% of shopper decisions to buy are made in-store, indicating that the retail environment can greatly influence purchasing behavior. With StorePlayer, brands can better reach consumers and drive their behavior as buying decisions are being made with digital content that compares options, displays pricing information, and offers discounts. Additionally, StorePlayer apps collect valuable consumer usage data and track consumer beliefs for generating critical insights into shopper preferences and purchasing habits.

“The rise of mobile technology is forcing retail brands to rethink how they interact with customers,” said Michele Raspone, CEO, Proscape Services. With StorePlayer, we are enabling these brands to create emotional, interactive experiences for increasing customer loyalty while collecting valuable shopper insight into buying behavior.”

Building on Proscape’s enterprise-class software platform, brands and creative agencies can create and deploy apps with StorePlayer and EventPlayer in days, not months, by focusing on what matters most: designing great content and engaging mobile experiences.

"Proscape enables our designers to build visually stunning apps without being limited by technology,” said Takashi Dose, CEO of Reveldage, an agency in Japan serving premium retail and beverage clients. “Now with StorePlayer, we are bringing these great experiences directly to customers in retail stores, which opens up a whole new world of possibilities for us and our clients.”

Like all apps created in The Marketing App Cloud, StorePlayer and EventPlayer apps run natively on iOS and Andriod devices and are automatically created out of graphics, videos, presentation files, and other documents in a cloud-based web portal. Content is stored in and synchronized from a central location, ensuring that apps are always up-to-date. For more information about StorePlayer, EventPlayer, and The Marketing App Cloud, please visit: http://info.proscape.com/store-and-event-player.

About Proscape Technologies

Headquartered outside of Philadelphia, Pa. with offices globally, Proscape Technologies enables brands to engage their customers, consumers, and audience with digital content that informs, sells, and provides critical insights. Proscape’s Marketing App Cloud is a complete cloud-based SaaS platform for creating sales and marketing apps, managing users, deploying content, and analyzing data—without ever needing to write code. To learn more about Proscape, please visit http://www.proscape.com and follow us on Twitter: @proscapetech.

About Reveldage

Headquartered in Tokyo, Japan, Reveldage serves client needs for sales promotions, events, and digital solutions. To learn more about Reveldage, please visit http://www.reveldage.co.jp.

[1] http://www.popai.com/engage