The General Counsel, Ltd. Launches New Website

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New Website Explains the Exceptional Value Proposition the Innovative Law Firm Offers to Business Clients

Kent Larson, President and Founder, notes that “The General Counsel, Ltd. has been an innovator for nearly 30 years, pioneering a business model that offers business clients a great combination of experienced "in-house" lawyers and exceptional value. We have refreshed our website to explain more clearly why this combination is so compelling for companies of all sizes."

The new site represents part of a new initiative to help the market better understand and appreciate the unique value proposition of The General Counsel, Ltd. (GCL), which makes it a great choice for companies seeking to streamline and manage their legal affairs.

Since it was founded nearly 30 years ago, the firm has provided clients a flexible and cost-effective resource for handling business legal matters. All firm attorneys have deep in-house experience and a practical bent that makes them well-suited to protecting the legal interests and furthering the business objectives of client companies. The firm offers clients the benefits of regular "house calls" and favorable pricing based on discounts for ongoing relationships and a modest overhead structure. The combination of deep experience and exceptional value gives the firm a unique and compelling position in the markets it serves.

As a pioneer in the art of providing "virtual" services, the firm wanted to project a state-of-the-art presence in cyberspace. The new site employs a combination of functionality, content, links design and color to tell the unique GCL story and to explain why the firm is such a great choice for client companies.

Larson said: "Coupled with our unequaled value proposition and innovative approach to the provision of services, more and more companies will recognize the advantages of experienced in-house legal counsel on an affordable outsourced basis, working on site with the client or virtually. Having worked in-house, we know how companies operate and use a business-centric, practical approach to address legal needs."


The General Counsel, Ltd. is an innovative law firm based in the Twin Cities providing the services of highly experienced business attorneys, all of whom have in-house background and perspective, to help client companies manage legal matters in a cost-effective manner. It offers clients an exceptional value proposition based on the combination of deep experience and attractive pricing. Founded in 1985, the firm pioneered the "outsourced in-house counsel" model that has become recognized nationwide and internationally as providing extraordinary value to client companies.

For more information, please contact Kent Larson at 612.670.7687 or email at kent(dot)larson(at)gcl(dot)com.

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Kent Larson
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