“It’s a game changer in the Valentine’s Day market,” says VP of Franchise Operations Margaret Hulligan.
Jupiter, Florida (PRWEB) February 05, 2014
Tasty Image Chocolate, the retail store known for personalized chocolate gifts, gives their signature product line a seasonal update with an assortment of heart-shaped chocolates in milk and dark chocolate. These products are featured in the company’s Valentine’s Day Be Heart Smart campaign.
The company hopes customers catch the double meaning of their campaign message. “Heart Smart has a couple of definitions for sure,” says Tasty Image Chocolate CEO Derri Cerbone. “All the latest research about dark chocolate points to several health benefits, some even stating that eating a small amount on a regular basis can have a positive effect on heart health.” She adds, “Another definition of Heart Smart refers to purchasing a thoughtful, from-the-heart gift, just like the ones available at Tasty Image Chocolate.”
Heart Smart gifts include an assortment of chocolate truffles and solid chocolate pieces, including the company’s signature product⎯edible image chocolates. With edible image chocolates, customers design their own Valentine’s Day gift. Customers email or bring in their photo, then Tasty Image Chocolate prints that image plus the customers’ message on chocolate treats using special chocolate printers. The process takes up to ten minutes and the resulting chocolate is completely edible, image and all.
“It’s a game changer in the Valentine’s Day market,” says VP of Franchise Operations Margaret Hulligan. “Each chocolate is completely different: Husbands create chocolate cards for their wives, grandparents design chocolate lollipops for their grandkids, and single girlfriends have a blast creating anti-Valentines. It’s truly a product for everyone and every occasion. And like snowflakes, no two chocolates are the same.” She adds, “Unless you want them to be.”
Tasty Image Chocolate’s Be Heart Smart campaign and special heart-shaped gifts are available through Valentine’s Day, February 14.