FreshDirect Welcomes Healthy Household Cooking Tool

The Online Grocer Now Offers PaperChef Culinary Parchment Paper to Its Customers

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“Cooking with parchment didn’t start gaining popularity with home cooks until it was demystified. People want things to be easy and convenient. That’s what we do for our customers at PaperChef.”

Toronto (PRWEB) February 04, 2014

Cooking with parchment is an impressive skill often equated with some of the culinary world’s most talented chefs. PaperChef, the award-winning parchment company that offers innovative ways to prepare healthier and more flavorful foods, is proud to bring that skill to the masses—online. PaperChef is excited to announce that they will be sold conveniently through FreshDirect, a leading online fresh food grocer in the U.S. that delivers premium quality fresh-from-the-farm foods and brand-name groceries directly to the doors of customers in the greater New York, New Jersey, Connecticut metro area and greater Philadelphia, Pennsylvania area, including Delaware.

“Cooking with parchment didn’t start gaining popularity with home cooks until it was demystified. People want things to be easy and convenient. That’s what we do for our customers at PaperChef,” said Brad Ido, Vice President of Marketing at PaperChef. “Working with FreshDirect is an extension of the PaperChef promise. It makes the tools needed to prepare simple and healthy gourmet meals handy and accessible.”

“At FreshDirect, we strive to be a central part of our customer’s food lives,” said Tim Milano, Senior Vice President of Merchandising, FreshDirect. “In addition to offering the best-tasting, highest-quality fresh food products, we’re thrilled to carry PaperChef’s innovative tools which help make home cooking easier and more delicious.”

FreshDirect will offer the following PaperChef products:

  •     PaperChef Culinary Parchment Multipurpose Non-Stick Paper Roll – An indispensable kitchen companion for the everyday chef
  •     PaperChef Culinary Parchment Large Non-Stick Baking Cups – It’s non-stick properties allow for easy peel-away while keeping its shape — with little to no clean up
  •     PaperChef Culinary Parchment Non-Stick Lotus Baking Cups – The graceful design of this specialty baking cup helps dress up any sweet or savory creation
  •     PaperChef Culinary Parchment Paper Cooking Bags – Simple and easy, especially for preparation and clean up, making them ideal for every day gourmet meals, including meals for one

These household must have items are innovative and convenient ways to prepare healthier foods sans butters and oils. Not only does culinary parchment simplify preparation and clean-up, but it’s also a healthier and eco-friendly alternative to traditional cooking techniques. From savory entrees to delicate sweets, parchment paper is making it effortless for chefs and home cooks to prepare breakfast, lunch and dinner.

PaperChef encourages everyone to explore the art of cooking with culinary parchment paper to save time and enhance presentation.

For more information, please visit http://www.PaperChef.com, and to order online from FreshDirect, please visit http://www.FreshDirect.com.

ABOUT PAPERCHEF
PaperChef, a Toronto-based company founded in 2010, is a subsidiary of Culinary Papers and McNairn Packaging, a family business that has been making paper products for the food industry since 1882. The company is committed to bringing "The Art of Cooking with Parchment" to North America and the globe. The PaperChef line of products includes parchment rolls, parchment cooking bags and parchment baking cups.

ABOUT FRESHDIRECT
FreshDirect is a leading online fresh food grocer in the U.S., delivering premium quality fresh-from-the-farm foods and brand-name groceries directly to the doors of customers in the greater New York, New Jersey, Connecticut metro area and greater Philadelphia, Pennsylvania area, including Delaware. With unique relationships with suppliers and farmers around the world, FreshDirect focuses on providing customers with the best-tasting, freshest, top quality foods and meals. Additionally, FreshDirect’s research, development and production facility creates and innovates the more than one thousand unique meals and baked goods produced in house daily by a team of chefs. FreshDirect aspires to be a valued corporate partner in all communities in which it serves, and works extensively with multiple charitable and community partners.

For more information, visit http://www.freshdirect.com. Follow FreshDirect on Twitter: @freshdirect, Facebook: facebook.com/FreshDirect, and Instagram.


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