Sarasota, FL (PRWEB) February 04, 2014
Areas S.A., a leading global operator of food and retail services within major passenger transportation hubs across nine countries, and MobileBits Corp., (OTCQB: MBIT),provider of Samy™, a leading marketing and engagement network, today announced that Areas has selected Samy as their mobile marketing and engagement solution partner.
Areas serves 150 million customers annually and manages over 1,250 restaurants, cafes, retail shops, hotels and gas stations. Featured within this portfolio are some of the world’s most well known brands including Burger King, Subway, Starbucks, Pizza Hut, Carl’s Jr and Dunkin Donuts. All are located in major airports, highway rest areas, railway stations and shopping centers.
“We look forward to working with Areas and helping them connect and maintain a digital and mobile commerce relationship with their customers while building loyalty at the same time" said Kent Kirschner, VP Global Business Development at MobileBits. "Samy is an ideal companion for travelers."
Areas is the third major strategic partner announced to have formed a relationship with MobileBits. Earlier DDR Corp. and DLC Management Corp. also selected Samy as their mobile marketing and engagement solution partner.
All told, the Samy network footprint has grown to almost 250 million consumers annually and ten's of thousands of bricks and mortar businesses comprising of people who shop and set up shop at leading shopping centers, malls and airports.
“Samy is quickly becoming the solution of choice for shopping centers, malls and airport retailers who realize that users love the convenience of finding everything they need in one application", said Walter Kostiuk, President & CEO of MobileBits.
Samy helps commercial landlords and merchants connect with local consumers and drive in-store redemptions and commerce across many different types of industries including quick-service restaurants (QSR), full service restaurants (FSR) and retail businesses.
Areas, a company founded in 1968, is a leader in food and beverage services and travel retail.
With an international presence and a workforce of nearly 12,000, Areas currently manages 1,259 outlets in concession spaces such as airports, highway service plazas, train stations, shopping centers, exhibition venues and central city locations.
The company’s business model focuses on designing tailored offerings including its own brands (such as La Pausa, Deli&Cia, Caffriccio, News&Books, Sibarium, Eating Point, Natural Break and Divers), major franchises and partners (including Starbucks, Burger King, Adidas, Adolfo Domínguez, Subway and Lavazza), and co-brands created in collaboration with large specialized brands (such as Mahou Sports Bar, La Yoghourtería by Danone, La Bellota, Espace Evian and Carling Pub).
Areas belongs to the international group Elior, the third leading operator in the world in terms of concessions. For further information: http://www.areas.es.
About MobileBits Corporation
MobileBits (OTCQB: MBIT) is the provider of Samy™, a leading mobile marketing and engagement network, that makes it easy for consumers to connect with their favorite local brands and receive exclusive offers, deals, coupons and loyalty rewards through mobile devices and the web. The solution provides business a complete set of tools to connect with, create and manage mobile marketing and rewards to a subscribed mobile consumer. For more information, visit http://www.samy.com or http://www.mobilebits.com.
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