Brand Fever's On Branding Welcomes Wild Measure to All-Star Lineup

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Megan and Mike Gilger join the show to discuss their creative partnership in and out of business, branding best practices, and curating for a community of design thinkers.

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As creative spirits and designers working with brands, we must keep an eye on trends and leaders in our industry.

Brand Fever’s On Branding series welcomes Megan and Mike Gilger to its latest episode, husband and wife designers behind branding partnership, Wild Measure. The couple is known for consistently working alongside tastemaker brands like Gap and Madewell, and provides hands-on design services to creative risk takers such as clients like Clyde Oak, White Whale, and EZ Cheesy. Their design, typography, photography and video projects have won them acclaim, both in the quality of their work, and their model for freelance talent.

“As creative spirits and designers working with brands, we must keep an eye on trends and leaders in our industry,” said Kendra Lively, Creative Director at Brand Fever. “Wild Measure keeps us inspired, and challenges us to innovate and hone what we do best – tell stories through the power of visual and digital mediums.”

Throughout their rise to industry acclaim, the Gilgers have also inspired an enormous following of creatives. Their lifestyle blog, The Fresh Exchange, documents their travels, recent projects, and advice for likeminded designers. As an early adopter and curator, Megan has acquired a following of nearly 1 million on Pinterest, and has made a name for herself as a curator — not only for her own work, but for clients as well. Her hand-drawn illustrations and typography overlays are a mainstay in popular iOS app Over, and in collaboration with its founder Aaron Marshall, the team worked together to launch Obaby specifically targeted towards new and expecting mothers.

Previously based in Traverse City, Michigan, the duo now call Raleigh, North Carolina home.

The show will feature a Part I and Part II episodes in consecutive order over the next two weeks, with a discussion focused on creative challenges that push past projects, branding and business best practices, and curation that contributes to a better design community.

On Branding is available to download and subscribe to from Brand Fever’s website, iTunes, Stitcher, and Vimeo.

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Vicky Jones CEO
Brand Fever
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