New York, NY (PRWEB) February 04, 2014
re:fuel agency, a leader in Youth, College, Military and Multicultural marketing and media placement, today announced the appointment of Derek White as President and Chief Executive Officer. White brings over 25 years of business development and leadership experience to re:fuel agency as well as a track record of proven success in the niche marketing space. In his new role, White will be responsible for all business operations and divisions, including its Media Group, Out-of-Home and Experiential units. This announcement coincides with an important milestone for re:fuel agency, which has surpassed the billion dollar mark in services rendered on behalf of its clients and advertising agencies.
Mr. White most recently served as President of Interactive & Media Networks at LodgeNet Interactive Corporation (now Sonifi Solutions) where he led the entertainment, advertising and marketing businesses. While at LodgeNet, White developed and spearheaded revenue diversification initiatives for the company and generated more than $300 million annually in revenue.
Prior to LodgeNet, White served as Executive Vice President and General Manager of Alloy, Inc., one of the country's largest providers of targeted media and marketing services. While at Alloy, White served as the architect and managing executive responsible for Alloy’s $200 million media and marketing division employing more than 700 people, overseeing multiple companies and business groups including Alloy Media & Marketing, American Multicultural Marketing, and AMP Agency (a winner of Promotion Agency of the Year by PROMO Magazine).
White, who has developed and executed hundreds of media, promotional and branding programs for Fortune 1000 companies, has also held roles as President of 360 Youth Corporation, President of MarketSource Interactive Corporation, President of OnTap.com and President of Graphic Connexions, Inc., a creative agency.
“I am thrilled to be taking the reins at re:fuel agency – a company that has done a superior job of driving advertiser ROI for key consumer targets including youth, college, military and multicultural markets,” said White. “I look forward to building a new vision for the future of the firm, expanding our asset base and suite of services and implementing key business drivers to fuel greater growth in 2014 and beyond.”
About re:fuel agency
re:fuel agency is a leading marketing firm connecting a wide range of brands with niche consumer segments through scalable and impactful media and promotions solutions. With decades of expertise serving youth, multicultural, military and local audiences, re:fuel agency deploys brand campaigns that speak to these consumers in their world, throughout their day. The business was formerly a central part of Alloy Media and Marketing Corporation. re:fuel agency has locations nationwide, with headquarters in New York City, and offices in Chicago, Los Angeles, Santa Barbara, CA, Harrisburg, PA, and Cranbury, NJ.