It's part of a synchronization of all marketing efforts for the home.
Lawrenceville, GA (PRWEB) February 04, 2014
Taking advantage of the benefits of adding print and direct mail to a robust real estate marketing campaign, The Real Estate Book has launched a newly updated version of their print-on-demand and direct mail website, TREBStore.com.
"We are well aware of the benefits of adding offline print and direct to a multi-media campaign to amplify the overall effectiveness," said Scott Dixon, President and CEO of NewPoint Media Group, publishers of The Real Estate Book/RealEstateBook.com. "We see how it benefits our advertisers and their clients every day, so we know it works.
"It's part of a synchronization of all marketing efforts for the home," Dixon added. "The print advertisement - whether that's a postcard, a flyer, or a brochure, engages a potential buyer for the home and directs them to seek out more information on the web, a mobile device or by contacting the agent directly."
The newly updated retail site includes designs specific to the real estate industry and includes postcards, business cards, flyers, greeting cards and door hangers in a variety of styles and finishes - with same day turnaround and mailing services.
Especially beneficial for real estate advertising is the ability to mail directly to a targeted geographic area and then filter the mailing list by demographic criteria - selecting only those addresses in which the resident has the ability and likelihood to purchase the home.
This targeting is also extremely valuable to the real estate professional who works within a specific geographic or demographic niche so they can deliver their own branded advertising to their target market efficiently and in a cost-effective manner.
"We've also tried to make the process very simple for the average agent, who may be doing the design and ordering themselves," said Dixon. "We know they are very busy, so we provided pre-designed templates and an intuitive interface that means they can order in minutes, and have their product shipped or mailed within 24 hours, so they can concentrate on their clients."
The Real Estate Book has been connecting buyers and sellers through real estate professionals for over 30 years with a marketing system that includes local print advertising in over 300 markets across the U.S. including Puerto Rico and in Canada, robust web exposure, mobile websites, SMS text lead generation, GPS-enabled mobile apps, direct mail and social sharing.
About NewPoint Media Group
NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results. Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal. In addition, the Company’s Publications Print Division provides these services to a variety of industries. The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets. For more information, visit NewPointMediaGroup.com.
Rebecca Chandler, VP, Marketing
NewPoint Media Group, 770-962-7220 ext. 24672, rchandler(at)NewPointMediaGroup(dot)com