Conshohocken, PA (PRWEB) February 04, 2014
On March 8, 2014, IKEA, the Life Improvement Store, will host its third BYOF (Bring Your Own Friends) Day, a national* in-store event that offers IKEA fans and their friends a special shopping experience, which includes exclusive deals, in-store activities and giveaways. The day is designed as a special reward for IKEA loyalists and their friends.
Consumers can visit IKEA-USA.com/BYOF to create a custom invitation asking friends to join them on BYOF Day and print special offers to be used in-store on event day. For each RSVP, IKEA will make a one dollar donation to Save the Children’s Early Steps to School Success program (up to $50,000). New this year, RSVP and be eligible for a chance to win one of four $500 IKEA gift cards.**
“At IKEA, we love to share the excitement and uniqueness of IKEA with both our loyalists and our newbies,” says Lisa Allen, IKEA U.S., Product Public Relations. “BYOF Day has been a wonderful opportunity to capture everything fans love about IKEA in-store, and allow them to share the experience with their family and friends.”
BYOF Day participants can look forward to the following in-store offerings:
Beyond this one-day special event, IKEA shoppers can continue to get more out of each IKEA store visit by becoming an IKEA FAMILY member. The free membership includes perks like special discounts, gift card giveaway entries with each purchase, free coffee and tea in the IKEA Restaurant and more. On BYOF Day, shoppers will have the opportunity to sign up for the free, ongoing rewards program.
For more news from IKEA, connect with us on Facebook (facebook.com/IKEAUSA) and follow us on Twitter (@DesignByIKEA), Pinterest (pinterest.com/IKEAUSA/) and Instagram (Instagram.com/IKEAUSA).
IKEA strives to be ‘The Life Improvement Store,’ and since its 1943 founding in Sweden, has offered home furnishings of good design and function, at low prices so the majority of people can afford them. There are currently more than 340 IKEA stores in 43 countries/territories, including 38 in the U.S. IKEA, the world’s leading home furnishings company, incorporates sustainable efforts into day-to-day business and supports initiatives that benefit children and the environment. For more information, go to IKEA-USA.com.
*IKEA Portland will not be participating in BYOF Day.
**Visit IKEA-USA.com/BYOF for details on IKEA gift card giveaways.