Leading Multicultural Mobile Ad Firm, Briabe Mobile, Launches Game-changing Mobile-social Platform the “Road to Rio” for Hispanic Millennials

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As Brazil prepares to host the world’s largest sporting event this summer, BRIABE Mobile, a Los Angeles based multicultural mobile ad provider has created a curated, top-of-class mobile soccer content platform, the “Road to Rio,” utilizing its proprietary CATALYST™ technology.

The “Road to Rio” platform will offer unique and exclusive content in both English and Spanish that will appeal to Hispanic soccer and sports enthusiasts seeking new and timely content on their smartphones and tablets.

“This will be the largest social and mobile event in the history of sports, and we have developed a platform to help advertisers capitalize on millennials’ hunger for engaging content not just during the event, but in the months leading up to it, as enthusiasm escalates to a fever pitch,” said James Briggs, and CEO of Briabe Mobile. “Thanks to our CATALYST™ platform, we uniquely bring mobile content and social conversations together to create social amplification that will exponentially expand the reach of our content and the conversations around it.”

Beginning in March, the “Road to Rio” will feature hundreds of videos from current and ex-national team players, celebrities, influencers, bloggers and fans, all curated specifically for social and mobile engagement. With top 5 lists, weekly reports, personal testimonies and a little humor, the content will fill the needs of both casual and demanding fans.

In the build up to Brazil, the “Road to Rio” will also give users a chance to be part of the content through fan videos, weekly contests and larger sweepstakes, as well as an on-the-ground Reporter Series. The special guest hosts will interact with fans on the street, testing their knowledge and soccer skills with a chance to win prizes on the spot. When the event begins, reporters will be on-site in Brazil, creating daily content with all the best information and story on and off the field.

The “Road to Rio” journey offers brands an extraordinary opportunity to own a piece of the largest sporting event ever, through the platforms that Hispanic millennials will turn to repeatedly to stay in touch with their favorite content, teams, and players. For further information or sponsorship opportunities, please contact Kathryn McCormack at 310-694-3283 x 122 or email kathryn.mccormack(at)briabemobile(dot)com.

Briabe Mobile, Inc. is the only U.S. mobile marketing solutions provider dedicated to enabling brands and agencies to reach and influence the “new majority” of American consumer groups – particularly Hispanic/Latino-American, Asian-American and African-American – with the medium they depend on most: mobile. Through a proprietary suite of technology IP, corporate partnerships, marketer/agency relationships, and marketplace insights, Briabe Mobile is the unrivaled leader in multicultural mobile marketing. For more information, http://www.briabemobile.com.

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Kathryn McCormack
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