Seattle, Washington (PRWEB) February 04, 2014
Ten years ago, Kevin O’Keefe launched a Seattle technology start-up called LexBlog. O’Keefe, an attorney and entrepreneur, was fascinated by the idea of how self-publishing via blogs might influence the legal industry. But back then, he wasn’t sure where that idea might lead.
What a difference a decade makes.
Today, LexBlog is the preeminent provider of blogs and social media strategy for the legal community. The company marked its 10th anniversary by launching a new website and a new account management model.
“When I started LexBlog, the concept of lawyers actively using blogs as marketing tools was ridiculous and foreign,” said O’Keefe, LexBlog’s CEO. “But today, many lawyers are building their practices on blogging alone and enjoying incredible success.”
LexBlog pioneered blogging as a practice development tool for lawyers. Since 2003, the company has helped thousands of attorneys create and maintain online identities that consistently drive business development.
“From the beginning, LexBlog had it right,” said Bill Marler, managing partner of MarlerClark, a Seattle-based firm whose blog, Food Safety News, is considered one of the world’s leading news outlets on food safety issues. “With LexBlog, I got the guidance, the advice and the kind of blog site I needed to be successful. Their help, and writing on topics I’m passionate about, has made all of the difference.”
Looking ahead, a key part of enhancing that client experience will be LexBlog’s new account management model. Dedicated account managers will provide hands-on support for each client, manage the launch of new blogs and provide valuable coaching to help attorneys reach their goals.
"We believe there is immense power in helping a lawyer network through the Internet,” LexBlog president Kevin McKeown said. “Our primary focus is to ensure that we have the practices and processes in place to deliver a consistent, positive experience for clients. Coaching lawyers on how to write an engaging blog post barely touches the surface of what we do. Syndicating a lawyer's content out is critical.”
And that's where LXBN, the LexBlog Network comes in. In recent years, the explosion of LXBN has created a whole new level of exposure for LexBlog clients. This growing blog network of more than 60,000 posts and 8,000 professional authors, including some of the world’s most influential lawyers, enables their audience to connect with the people behind the expertise in a whole new way.
“We teach lawyer how to leverage an ‘authority’ network such as LXBN in ways that build relationships to drive word-of-mouth referrals,” McKeown said. “That goes beyond just social networking.”
As for the next 10 years? O’Keefe and McKeown both said they are excited to continue to drive forward on the edge of revolution that is social media and blogging.
LexBlog empowers lawyers to increase their visibility and accelerate business relationships through the Internet. LexBlog helps lawyers use their subject matter expertise to drive powerful business development. The American Bar Association and other key industry organizations routinely cite LexBlog as the legal industry’s authority on social media marketing.
LXBN, the LexBlog Network, has grown into the world’s largest collection of professional blogs with more than 8,000 authors providing a regularly updated flow of legal opinion and analysis. For information, please visit http://www.lexblog.com and http://www.lxbn.com.