Atomic Reach Appoints Ira Haberman to the Position of Director of Marketing

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Digital marketing veteran joins leading content optimization innovator.

Atomic Reach, one of the 20 most innovative companies in Canada as named by the Canadian Innovation Exchange and one of Canada's hottest start-ups, today announces the appointment of marketing innovator, Ira Haberman, to the position of Director of Marketing.

A marketing leader with over 17 years of content creation experience, Ira was most recently Director of Digital Content for Corus Entertainment, a responsibility which included digitally branding 37 radio stations for the entertainment company. A marketing and storytelling veteran, Haberman brings unparalleled experience as a creator of unique strategies and content that drive engagement across all digital platforms.

"Ira is an award-winning creator of best-of-class integrated marketing campaigns and we look forward to building upon on our success to date by bringing his unmatchable marketing experience to Atomic Reach," says Bradley Silver, CEO, Atomic Reach. "The addition of Ira to our team signifies a pivotal step in the evolution of our organization as his experience as a flawless executor of brand-changing marketing campaigns will no doubt help take our offering to the next level."

Ira's breadth and depth of experience across both digital and traditional marketing will help achieve greater visibility and deployment of Atomic Reach's game changing content optimization platform.

“Finding your Atomic Score, and then optimizing your content with the Atomic Reach Audience Engager is a very compelling scenario, one that I think will have a very profound impact on content and audiences,” says Ira Haberman, Director of Marketing, Atomic Reach. “I’m thrilled to be on the front-lines getting the word out about our amazing platform that will help publishers, brands and bloggers garner larger, targeted and engaged audiences.”

Fresh off the launch of Atomic Reach's Atomic Reach Audience Engager, which is now available in the Plugin Directory as well as on Drupal and Joomla, the three most popular content management systems available today, as well as a recent financing deal bringing Atomic Reach's total funding to date to $4M, Atomic Reach is continuing to innovate the content marketing industry.

For more information, please visit or contact:

Sharon Lassman
Atomic Reach
Tel: 416.738.8949
Email: sharonlassman(at)atomicreach(dot)com

About Atomic Reach

At Atomic Reach, we understand that engaged audiences are profitable audiences.

Atomic Reach is a pre-publishing content optimization platform for publishers, brands and bloggers. Creators analyze their historical content with our scoring engine and realize their Atomic Score (, through a series of proprietary measures based on their target audience. The Atomic Reach Audience Engager™ allows content creators to optimize their work before it’s published in real-time so that it is best suited for their target audience and delivers maximized engagement.

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Sharon Lassman
Atomic Reach
+1 (416) 738-8949
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