Next to Local Casinos, New Jersey Casinos Visited Most Frequently, According to a Recent Study Conducted by Phoenix Marketing International

Most casino patrons from the Mid-Atlantic and New England gamble close to home but when they venture outside their own state, New Jersey is usually where they’re headed to try their luck.

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Rhinebeck, NY (PRWEB) February 05, 2014

Casino SCORES spoke with 3,000 people representing eight states from the Mid-Atlantic and New England regions. To be included in the study, residents of each state belong to at least one casino Players Club program and visit a casino to gamble a minimum of three times a year.

When asked to indicate where they have gambled in 2013, New Jersey is the most frequently mentioned destination (44%) followed by New York (36%) and Pennsylvania (35%).

Not surprisingly, an overwhelming majority (92%) of New Jersey residents head to Atlantic City for their gaming excitement. When not playing in AC, more than a third (36%) cross state lines and can be found playing in Pennsylvania.

New Yorkers have many casinos from which to choose located throughout the state, but when not gambling in state, a third (34%) travel to Atlantic City.

Among Connecticut and Pennsylvania residents, they too overwhelmingly play within their respective states but also choose Atlantic City as their second most visited destination to gamble.

About Casino SCORES
This wave of Mid-Atlantic Casino SCORES was conducted in December, 2013 among 3,000 individuals residing in NY, NJ, PA, CT, DE, MD, RI and MA. Completed interviews were conducted in proportion to each state’s population and all counties within each state were represented. To qualify for the study, respondents must have gambled at a casino or racino three or more separate times in 2013 and belong to one or more casino Players Club programs.

Forty three separate casinos and racinos located in NY, NJ, PA and CT and their respective Players Club programs were evaluated in this study.

To find out more about how Mid-Atlantic Casino SCORES can be used to enhance consumer loyalty, please contact casinoscores(at)phoenixmi.com


Contact

  • Kristin Johnson
    Phoenix Marketing International
    +1 845-876-8228 Ext: 308
    Email