Paramus, N.J. (PRWEB) February 13, 2014
CUnet, a leading provider of digital marketing solutions for higher education, is growing in 2014 with the addition of two national sales directors — Kevin Noonan and John Boyle. The expanded sales team will focus on addressing the enrollment challenges of higher education institutions, including the need for schools to achieve aggressive recruitment goals while controlling advertising costs and other related expenses.
Kevin Noonan brings 20 years of experience, including 17 years with Reed Elsevier, parent company of LexisNexis, and more than two years as digital sales director working with the higher education and K-12 markets at Dun & Bradstreet. Noonan specializes in digital media and technology including online advertising, search engine optimization (SEO), search engine marketing, mobile media, social media marketing and more. His efforts have supported numerous strategic business partnerships and alliances in their efforts to generate incremental revenue and obtain market share gains.
Prior to joining CUnet, John Boyle was the Assistant Director of Admissions at The College of Westchester, where he worked for almost nine years. As part of his enrollment campaign management, he implemented new strategies and technologies, including the expansion of a communication center to handle more than 35,000 calls each month and the implementation of new customer relationship management software. Boyle will use his school-side experience to partner with schools on the development of digital campaigns that most efficiently meet their enrollment objectives.
“We’re excited to have Kevin and John join the CUnet team,” said Dale Leatherwood, managing director of sales and marketing at CUnet. “Kevin’s digital experience and John’s school background will contribute to the development of strong partnerships with colleges and universities as we work together to solve the challenges within the higher education space.”
With an exclusive focus on higher education, CUnet uses its deep understanding of the unique marketing challenges and opportunities that colleges and universities face to help schools meet their enrollment goals. CUnet develops customized campaigns that combine pay-per-inquiry and pay-per-click campaigns with other digital media tactics to efficiently achieve enrollment targets. All CUnet campaigns benefit from the intelligence of Sparkroom, CUnet’s proprietary software and the most powerful and widely deployed performance marketing application for higher education.
For more information about CUnet’s expertise, products and services in higher education enrollment marketing, please visit http://www.cunet.com.
For more than a decade, CUnet’s enrollment marketing experts have helped colleges and universities reach, recruit and enroll the best students for their programs. With the industry’s leading technology platform, a comprehensive set of online marketing services and a network of targeted media providers, CUnet partners with higher education institutions to deliver student candidates, holding itself accountable to lowering overall acquisition costs while driving enrollment growth. CUnet’s recruitment marketing services are supported by a network of proprietary websites, including their flagship site CollegeInfo.com, and by Sparkroom, the most powerful performance marketing application for higher education. CUnet is dedicated to providing the highest standards of transparency and compliance while promoting ethical marketing practices in postsecondary education. Headquartered in Paramus, NJ, CUnet is a subsidiary of Nelnet (NYSE: NNI), a leader in education planning and financing for more than 30 years. For more information, visit http://www.cunet.com.