San Francisco, CA (PRWEB) February 05, 2014
Motility Ads, the all-in-one solution for creating a complete and engaging mobile ad experience, recently introduced ActivateTV, a new turnkey advertising solution that harnesses the power of TV for mobile user acquisition. ActivateTV ads display SMS short codes or custom URLs that instantly connects brands and consumers through app downloads, special offers or exclusive content. Motility Ads will be demonstrating ActivateTV at Apps World North America.
ActivateTV helps marketers leverage the reach and big screen impact of televison to activate the mobile channel in ways that enhance the brand experience. ActivateTV delivers a seamless experience across channels to create a direct and actionable connection between brands and consumers. The company’s unique short code URL technology allows marketers to track and measure audience engagement from SMS to app install. ActivateTV makes the reach of television available to app and game marketers at a cost comparable to typical mobile install, direct response or brand campaigns – and the company’s performance-based pricing removes upfront cost and risk typically associated with TV.
“App marketers can now think more creatively about television’s role in the mobile ecosystem,” said Robert Derow, managing director of Motility Ads. “So often, the focus has been on how mobile devices can enhance the TV experience. ActivateTV makes it possible for TV to enhance the mobile experience and cater to consumers’ desire for instant gratification. We’re excited to show off the capabilities of ActivateTV to the Apps World audience.”
“Television is still the undisputed champion when it comes to brand advertising,” said Mike Vorhaus, president of Magid Advisors, a unit of media research and strategic consulting firm Frank N. Magid Associates. “The next step in TV and digital cross-platform advertising is to use the power of TV's reach to drive instant action on the part of consumers using mobile devices. The power of this mobile-TV connection has been demonstrated again and again through SMS voting, fundraising telethons, etc. The challenge for the advertising and marketing industry has been to create, measure and monetize the engagement and action of this two-screen marketing strategy. ActivateTV solves this problem.”
Motility is currently running pilot campaigns with leading game and app developers including Wooga, SGN and GREE. Early indicators demonstrate the performance potential of ActivateTV and advertisers and agencies are using the technology to achieve results in a variety of ways:
- App Downloads – mobile apps are a multibillion-dollar industry, but marketing them via television has required consumers to actively visit iTunes or Google play to download the app. This forces a multi-step process that isn’t measurable. With ActivateTV a viewer simply sends an SMS or enters a URL and the app instantly is theirs. Due to the nature of the code or URL credit for the download can be attributed accurately.
- Coupons and Discounts – brand advertisers can make a concrete and instant consumer connection by offering savings via SMS. Again, the marketer knows exactly when and how the consumer was engaged so future campaigns can be fine-tuned for even greater effectiveness.
- Exclusive Content – whether delivered via an app or the mobile Web, the unique codes provided by ActivateTV delivers second screen content triggered by onscreen prompts can offer an interactive, multiscreen experience.
About Motility Ads
Motility Ads is a premium mobile marketplace for app discovery, engagement and monetization delivered through tailored mobile ad units and attribution-assured television spots. Motility helps marketers share their messages in the most effective, efficient, memorable and measurable ways on the screens that matter most to mobile consumers. Motility has taken a science-based approach to mobile data mining, analytics and targeting to provide a data-driven understanding of consumer behaviors and a unique ability to connect television and mobile in an actionable way. With more than 10 years of experience in the mobile industry, Motility has the energy and resources to drive innovation in mobile marketing. Headquartered in Berlin, Motility Ads also has offices in Los Angeles and New York. You can learn more at http://www.motilityads.com.