Pittsburgh, PA (PRWEB) February 06, 2014
Besides having a properly designed community website there is a lot more a site can do when it comes to damage control. An uncontrollable homeowner situation is a prime example of how things can go wrong for a community in a twitter instant.
Tragedy can happen anywhere and does all the time. The following is a true story. At an upscale Town Home and Single family development a terrible disaster occurred.
*This particular association has it all, community pool, tot lot, clubhouse and walking trails.
*Tragedy struck, swat teams were called in and a home was riddled with bullets.
*Inside the homeowner lay dead.
*The residence was listed by the heirs for pennies of its true value.
Controlling the homeowner association landscaper is a much easier task than controlling the homeowner. The Trayvon Martin case is a prime example of how a good idea can go wrong. (see Acri Community Realty on HOA security)
Before the HOA website, potential buyers’ googled the property name; bad news was the #1 search result. Property values declined and homes remained unsold on the market for months.
Today the Association has a properly SEO’d (search engine optimization) website. The search results dramatically turned for the better. The disastrous incident disappeared from the 1st page and after a few months was buried on the 4th page.
In short an HOA website does more than put a pretty face on a community. It is the best way to publicly market and protect property values.
Several possible existing scenarios, as outlined below could be affecting the association today:
*Is a disgruntled homeowner posting damaging things about the community?
*Does the developer of the property have a bad reputation?
*Is the property located in a once thriving area that has since turned downward economically?
*Has the municipality been in the news for a high profile crime?
*Remember - “Good news travels slowly, bad news is viral.”
Not having a website is community internet suicide. Letting circumstance control your reputation is a very risky proposal. Elected Board Members need to ensure the fiscal stability of the property along with a positive web identity. Check frequently to see where the community ranks in online in search results. Community Homeowners may locate some information listed that is not in the Homeowner Associations’ best interest.
Acri Commercial Realty says the best approach is to start controlling information immediately. Planning pro-actively in calm waters is a better option. Once a reputation has been compromised with bad reviews the information is permanent. There is no way to remove it other than publishing content to push the negative content further down in search results. Having an engaging homeowner website is one of the best ways to accomplish this result.
About Acri Community Realty:
Acri Community Realty, located in the Greater Pittsburgh Area, specializes in pro-active property management in re-active times.
Acri is known for the great care and pride in the work done to protect and enhance the value of your investment. They have the privilege of managing a diverse portfolio of properties while caring for each and every home like it is their own.
If you've had any issues with your HOA that you'd like Acri to try and delve into, and possibly write about later contact us via our website at Acri Community Realty. We are interested to hear about your experiences and how an association has helped or hurt you.