Business-Software.com Announces 2014 Ranking of Top 10 Marketing Automation Software Vendors

Marketing Advocate Named a “Related Software Solution” for the Channel

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Business-Software.com Top 10 Marketing Automation Software Report cover

For a complimentary copy of the full report, please visit www.business-software.com/product/marketing-advocate-tpma.

We are honored to be recognized alongside the leading enterprise marketing automation partners for the unique value our TPMA solution provides to channel marketers and solution providers.

Centerville, MA (PRWEB) February 05, 2014

Business-Software.com has released its latest report: “Top 10 Marketing Automation Software: Comparison of the Leading Marketing Automation Software Vendors,” in which top marketing automation vendors are evaluated on a number of criteria.

This year, Marketing Advocate, the pioneer in Through-Partner Marketing Automation (TPMA) software, was named for its focus on serving the channel. According to the 2014 report, Marketing Advocate’s solution “drives fast, high-quality demand generation for channel marketers.”

Courtney Wiley, Vice President of Marketing at Marketing Advocate, commented, “Our software is a highly-differentiated solution designed specifically for the channel. We are honored to be recognized alongside the leading enterprise marketing automation platform vendors for the unique value our TPMA solution provides to channel marketers and solution providers. This recognition is a great follow-up to our being named a Gartner 2013 Cool Vendor.”

Oracle, Salesforce (ExactTarget), infor, SAP, and Marketo are included in the report.

“Our niche software has been proven time and again with OEMs that sell through and with channel partners,” says Ian Pennell, Chief Sales Officer at Marketing Advocate. “We’re the perfect solution for companies that generate revenue through the channel or technology resellers desiring to outsource their marketing.”

Key features:

  • Partner recruiting and activation
  • Automated email and nurture campaigns
  • Lead-to-revenue management tools
  • CRM/PRM integration
  • OEM- or Partner-led demand generation
  • Distributed content marketing
  • Campaign ROI and analytics

For a complimentary copy of the “Top 10 Marketing Automation Software” report, please visit http://www.business-software.com/product/marketing-advocate-tpma.

About Business-Software.com
Business-Software.com is the most comprehensive and trusted online resource for buyers and vendors of business technology. Business-Software.com is your go-to source for business software reviews, free software comparison reports and all of your software needs.

About Marketing Advocate
Marketing Advocate accelerates revenue growth through the channel with its Through-Partner Marketing Automation (TPMA) software. The company’s industry-leading TPMA solution drives effective B2B channel marketing for many of the world’s largest brands, including HP, IBM, Microsoft, and NetApp. By maximizing lead efficiency, generating sales-ready leads, and building pipeline, Marketing Advocate helps global organizations turn channel marketing into a revenue driver. The company was recently recognized as a 2013 Gartner “Cool Vendor” and showcased as a corporation that is innovating sales and marketing techniques to help global IT providers go to market more effectively.


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