Centerville, MA (PRWEB) February 05, 2014
Business-Software.com has released its latest report: “Top 10 Marketing Automation Software: Comparison of the Leading Marketing Automation Software Vendors,” in which top marketing automation vendors are evaluated on a number of criteria.
This year, Marketing Advocate, the pioneer in Through-Partner Marketing Automation (TPMA) software, was named for its focus on serving the channel. According to the 2014 report, Marketing Advocate’s solution “drives fast, high-quality demand generation for channel marketers.”
Courtney Wiley, Vice President of Marketing at Marketing Advocate, commented, “Our software is a highly-differentiated solution designed specifically for the channel. We are honored to be recognized alongside the leading enterprise marketing automation platform vendors for the unique value our TPMA solution provides to channel marketers and solution providers. This recognition is a great follow-up to our being named a Gartner 2013 Cool Vendor.”
Oracle, Salesforce (ExactTarget), infor, SAP, and Marketo are included in the report.
“Our niche software has been proven time and again with OEMs that sell through and with channel partners,” says Ian Pennell, Chief Sales Officer at Marketing Advocate. “We’re the perfect solution for companies that generate revenue through the channel or technology resellers desiring to outsource their marketing.”
For a complimentary copy of the “Top 10 Marketing Automation Software” report, please visit http://www.business-software.com/product/marketing-advocate-tpma.
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About Marketing Advocate
Marketing Advocate accelerates revenue growth through the channel with its Through-Partner Marketing Automation (TPMA) software. The company’s industry-leading TPMA solution drives effective B2B channel marketing for many of the world’s largest brands, including HP, IBM, Microsoft, and NetApp. By maximizing lead efficiency, generating sales-ready leads, and building pipeline, Marketing Advocate helps global organizations turn channel marketing into a revenue driver. The company was recently recognized as a 2013 Gartner “Cool Vendor” and showcased as a corporation that is innovating sales and marketing techniques to help global IT providers go to market more effectively.