Hispanics Will Change the Business of Healthcare in the United States; Center for Hispanic Leadership Transforms Organizations to Serve the Demographic Shift
Los Angeles, CA (PRWEB) February 04, 2014 -- As the numbers clearly indicate, in states such as California, the Hispanic population indexes well above the national average, yet the percentage of Hispanic physicians is also only five percent – as it is across the Unites States as well. It’s because of this demographic shift that Center for Hispanic Leadership (CHL), the preeminent thought-leadership, human capital and business strategy consultancy to the healthcare industry has launched a new service offering to aid hospitals, research institutions, and professional associations connect with U.S. Hispanics.
The CHL offering stems from the healthcare industry’s need to close the widening gap of intellectual capital and required solutions to best serve Hispanic patients, recruit Hispanic physicians, and develop a Hispanic talent pipeline. “With healthcare reform ushering millions of individuals who never had medical coverage before into a healthcare system, Hispanics must now be given immediate access to culturally-appropriate tools and resources to help them lead healthy lives,” says CHL CEO/Founder, Glenn Llopis, the go-to-authority on U.S. Hispanics and their impact on the economy.
While an increasing percentage of Hispanics will become insured over the next 12 months, the ratio of those who are culturally competent enough to best serve them, declines – inevitably leading to a significant wave of dissatisfied patients and climbing costs that will rock the healthcare industry. Adds Llopis, “Now more than ever healthcare leaders must change the way they do business in order to meet the unique needs of this population.”
It is clear that more Hispanic leaders and role models in all industries, but particularly in healthcare for three major reasons:
• Professional healthcare is not necessarily something Hispanics were raised with or see the value in, and therefore they may not seek it out.
• In order to serve a diverse population of patients which is increasingly becoming a priority, there is an urgent need for a more diverse workforce to serve them.
• Given their culture and value system, Hispanic patients are unique and therefore must be treated as such.
With the growing need to build synergy between U.S. Hispanic patients and the medical community, especially in states with high Hispanic populations, CHL offers a comprehensive approach for the healthcare industry. Hospitals, research institutions, and professional associations have the opportunity to fully understand the mindset of the Hispanic patient and how best to serve them by tailoring its products, services, cures, and treatments to this community that will comprise 30% of the U.S. population by 2050.
Because the design of an enterprise-wide Hispanic business model requires change management, CHL also conducts a full-scale diagnostic to identify the Hispanic intellectual capital across all functional areas (human resources, diversity and inclusion, government relations, research and development, philanthropy, clinical, treatment, community outreach, corporate communications and C-suite executives).
“In my 35 years of experience advising health care organizations, never have I witnessed the need for such change in management at a time when the demographic shift is redefining how best to treat and serve this population – one that until now had been a sleeping giant,” explains John Nackel, PhD, FACHE, Founder and Chairman of Three-Sixty Advisory Group, LLC, the industry’s foremost performance improvement and governance experts. “There is a small percentage of hospitals that are innovators and making strides with Hispanics; however, the vast majority in this industry are slow to tackle big issues like this one but this is too time sensitive to be ignored.”
Based on CHL’s unique intellectual capital, experience in healthcare, and extensive research, the firm can help organizations:
• Implement a change management protocol throughout the entire institution in support of U.S. Hispanic best practices
• Multiply philanthropic efforts with Hispanic influencers
• Design tools and resources for government affairs to educate, guide and influence policy
• Institutionalize Spanish-language patient family care protocols
• Design and manage thought-leadership forums to maximize outreach and partnership efforts
• Manage PR and media relations in support of your Hispanic narrative
• Provide cutting-edge Hispanic talent development programs
• Design tools to most effectively measure ROI for community outreach efforts
• Identify thought-leaders in support of your Hispanic narrative in the media
• Receive buy-in and full support from executive leadership team
• Elevate your brand value proposition and mission in support of the U.S. Hispanic community
•Market your content through http://www.HealthyHispanicLiving.com (HHL)
“Our aim is to guide Hispanics to live healthier lives and to ensure preventive care engagement and accountability,” says Marisa Salcines, Co-Founder and Editor-in-Chief of HHL – CHL’s newest healthcare education platform for U.S. Hispanics – who was featured in a January 2014 International Business Times article about these issues. “HHL features physicians and healthcare thought-leaders that provide culturally-relevant insights to real-life solutions and tips to inspire individuals and families to be their own self advocates.”
To seize the Hispanic opportunity and prepare your organization for the immediate future of healthcare, please contact Annette Prieto at 949-387-2609 or APrieto(at)CenterforHispanicLeadership(dot)com.
Center for Hispanic Leadership
CHL is a nationally recognized thought-leadership, human capital and business strategy consulting firm whose product and service offerings for hospital, provider and other health care organizations include leadership and talent development, cultural competency, career advancement, marketing to Hispanic consumers, business strategy and workplace culture.
CHL's extensive library of culturally-relevant content includes published books, ebooks, whitepapers, blogs, etc. that has been featured on hundreds of trade publications, online magazines and nationally syndicated television and radio shows. CHL clients represent best-in-class organizations across multiple industries. CHL thought-leaders are contributing writers to Forbes, Huffington Post, Harvard Business Review and CNN.com – and frequently featured on ABC, Univision, CNN, CBS, NBC, Telemundo and other media outlets. For more information, please visit http://www.CenterforHispanicLeadership.com.
HealthyHispanicLiving
HealthyHispanicLiving (HHL) was launched with the goal of developing a culturally-relevant content and communications platform to advance clinical care, research, prevention, education, mental health, financial well-being, nutrition, fitness and outreach to the Latino community. Our aim is to guide Hispanics to live healthier lives and to ensure preventive care engagement and accountability. HHL features physicians and healthcare thought-leaders that provide culturally-relevant insights to real-life solutions and tips to inspire individuals and families to be their own self advocates. For more information, please visit http://www.HealthyHispanicLiving.com.
Annette Prieto, Center for Hispanic Leadership, http://www.centerforhispanicleadership.com, +1 949-387-2609, [email protected]
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