Appia Launches Developer Self-Serve Solution for Driving App Monetization

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Appia Pairs Developers with Leading App Install Network and Top Global Advertisers

Appia

Appia, the leading mobile user acquisition network, today announced the launch of its publisher self-service solution, a one-stop self-service tool for app monetization. With Appia’s publisher self-service, developers will benefit from Appia’s global relationships with top advertisers, high performing next-generation ad types, and high fill rates—all paired with Appia’s leading app install network that has driven more than 70 million app installs across 200 countries.

Appia’s publisher self-service or offering gives developers access to multiple integration methods including SDK, ad tags, and mobile web links. Publisher self-service offers:

  •     Easy integration with App Walls, banner ads, interstitials and more.
  •     Higher eCPMs (Effective Cost per Thousand Impressions) and fill rates.
  •     Exclusive and competitive CPI (Cost per Install) campaigns from advertisers.
  •     Efficient monetization for both apps and mobile websites across platforms, including iOS and Android.

“We see signs that the market will continue exploding. Developers are searching for ways to effectively monetize their applications so they can continue to expand their current app offerings or develop new ones,” said Jud Bowman, Founder & CEO of Appia. “We’re extending Appia’s trusted and leading mobile ad network to self-serve developers with competitive eCPMs, next generation ad formats, and flexible integration opportunities.”

Appia focuses on maximizing the lifetime value of mobile app users and delivering significant results to its advertisers. The company has delivered more than 70 million app installs across 200 countries and is fueled by continued technological advancements and dedication to user quality.

For more information about Appia’s Publisher Self-Service offering, please visit: http://landing.appia.com/self-service.

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About Appia:
Appia is the leading mobile user acquisition network, delivering more than 70 million app installs across 200 countries. Ranked #22 on the Wall Street Journal’s 2012 Top 50 Venture-Backed Companies, Appia provides non-incentivized performance mobile ad solutions for developers, publishers and advertisers. With offices in San Francisco and Durham, as well as global sales locations in Europe and Asia, Appia has quickly become the largest, non-incentivized app install network. For more information, please visit http://www.appia.com.

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Alicia Cerasuolo
Appia
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