New AdPlugg Features Make Blog Advertising Even More Profitable and Effective

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AdPlugg's new suite of features - which facilitate ad placement targeting - make blog advertising more beneficial and profitable for bloggers as well as advertisers.

Ad Targeting
We’re excited about how these new features will allow bloggers to really break their site up and maximize the amount of ad revenue that each individual location on their site can generate.

San Diego based online advertising company AdPlugg has released a suite of new features that make blog advertising even more profitable and effective. AdPlugg provides a simple system that makes it easy for content providers such as bloggers to place ads on their site. This in turn creates an opportunity for advertisers to effectively tap into the specific demographic segments that make up a blog’s reader base. Now with the release of a suite of new features which facilitate ad placement targeting, AdPlugg makes this relationship even more beneficial and profitable for both parties.

The bundle of new features includes much anticipated support for Zone and Page Targeting as well as Ad Placement grouping. “We’re excited about how these new features will allow bloggers to really break their site up and maximize the amount of ad revenue that each individual location on their site can generate” said AdPlugg CEO, Collin Krawll.

The Page Targeting feature facilitates targeting ads to specific pages on a site such as the site’s home page or, for example, all pages in the “/technology” section. Zone targeting targets ads to specific locations on a page such as the “right side bar” or the “top bar”. When used together, these features allow ads to target granular locations such as the “top bar on the home page”.

Ad Placements allow ads to be grouped and allow for a site’s total advertising “inventory” to be broken up into sellable chunks. These Placements can be targeted to Pages and Zones in much the same way as individual ads.

This type of targeting has great benefits for the more than 158 million blogs now in existence as certain pages on each blog (such as the blog’s home page) can command higher advertising rates. Some advertisers are willing to pay more for these high visibility locations, while other advertisers are more interested in lesser placements for lower rates. By breaking their site up, bloggers can increase their total ad revenue by maximizing the rate each individual placement can achieve.

The AdPlugg blog advertising service is made up of a web based control panel (available through adplugg.com) and an easy to install plugin. Once the plugin is installed, ads can be managed and targeted from the secure control panel at adplugg.com. The recent release of AdPlugg’s WordPress Ad Plugin has made setup even easier for the estimated 60 million websites running on WordPress. The basic AdPlugg blog advertising service is completely free for low traffic sites. Additional pay options and features are available for more demanding, high volume customers.

About AdPlugg
Based in San Diego, California, AdPlugg offers a simple but sophisticated plugin and service that allows web based publishers and advertisers to build their businesses. The AdPlugg advertising plugin installs instantly into any website opening up a myriad of controls, options and analytics available through adplugg.com. AdPlugg benefits advertisers by giving them an exciting and affordable way to get in front of their target market and grow their business.

To learn more about AdPlugg, visit http://www.adplugg.com.

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Director of Public Relations
AdPlugg
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