muvee and Cherry Mobile Bring Video Editing to the Philippines’ Rapidly Growing Smartphone Market

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New Cosmos Z2 Smartphone Loaded with muvee’s EFXpress which Includes Tools for Zooming, Cropping and Trimming Videos as well as Slow Motion.

muvee Device Solutions Group [DSG], the pioneer and leader in video editing applications for mobile devices, today announced the inclusion of bundled video editing applications on Cherry Mobile’s first Octa-core device, Cosmos Z2, launching today.

There are three products within the EFXpress suite of video editing tools: Dramatizer, Zoom Player and Trimmer. The Trimmer creates clips of Full HD videos without the need for transcoding, hence the video cutting is instantaneous, and there is zero quality loss. The Dramatizer applies a professionally stylized slow motion profile on a segment of video instantly. The Zoom Player allows users to zoom into HD videos, or crop into the action area of the video. These applications are designed specifically to enhance the advanced video capture experience on today’s smartphones, which may include up to 4K Ultra HD resolution.

"muvee prides itself on delivering powerful, usable software for consumers to make awesome videos quickly while on the move. We are proud to be chosen to provide Cherry Mobile with our latest suite of applications which will enable their android phones to do more with video, from simple operations like zooming, cropping and trimming to creating dramatic slow motion sequences in one touch,” said Terence Swee, Co-Founder and CEO of muvee. “We believe this will encourage even more users to shoot video, and most importantly, be able to quickly and easily package them into concise and exciting mini-movies to share.”

With the increased growth in smartphone penetration rates and subscriber base in the Philippines, Cherry Mobile is differentiating their smartphone multimedia experience with these video editing apps created by muvee. There are currently more than 100M smartphone subscribers, and the industry is seeing around 10% annual growth. 2 out of 3 mobile phones are smartphones and drive the use of mobile internet and social networking. muvee is seeing an increased demand for innovative, native video solutions for the Android platform to bring video editing software to the origin of where the video was captured.

About muvee DSG

muvee Device Solutions Group was established in 2004 with the release of the world’s first video editing application on Symbian mobile phones for Nokia. In 2006, DSG delivered the world’s first digital camera video editing application, Pictmotion for Nikon. Today, muvee DSG continues to be the leader in producing cutting edge applications for video editing on-the-go that have been embedded in devices by LG, Samsung, Nokia and Nikon. The formal creation of Device Solutions Group is a demonstration of muvee’s deep focus and commitment in embedded software, and to its device OEM customers. Visit for more information.

About muvee

Since 2001, muvee has been developing software and services featuring patented technology that lets people create and share professional-quality instant home movies out of unedited video, photos and music. muvee develops consumer products for a range of platforms and devices including PCs (muvee Reveal), Online (muvee Cloud), digital cameras, mobile phones and photo kiosks. muvee’s global customers include HP, Dell, Nokia, LG, Samsung, Sony, Olympus, Nikon and Creative Technology. Visit for more information.

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Lindsay Stevens
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