Urban Science Announces Partnership With LeadiD

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Global automotive consulting firm Urban Science announced today its partnership with LeadiD, a neutral, privacy-friendly and trusted arbiter of third-party online automotive sales lead transactions.

Global automotive consulting firm Urban Science announced today its partnership with LeadiD, a neutral, privacy-friendly and trusted arbiter of third-party online automotive sales lead transactions. This partnership will provide Urban Science with verified lead origins and histories, allowing for more educated lead-buying decisions and, in turn, an increase in dealership productivity and profitability.

For nearly a decade, Urban Science has worked in partnership with many third-party lead generators in the automotive space to bring high-performing lead management programs to OEMs and dealerships. This partnership with LeadiD represents the next step in the evolution of lead program management and execution, and supports Urban Science’s mission to continue to help dealerships sell more cars at the lowest cost per sale. While LeadiD has quickly become the standard for lead buyers in a number of sectors including education, insurance and mortgage, Urban Science is the first to bring the power of LeadiD to the automotive sector. Urban Science will begin rolling out LeadiD on OEM lead programs in 2014.

“Urban Science is committed to finding new ways to use data and technology to help our clients make sound business decisions and improve profitability,” said Jim Anderson, president and CEO, Urban Science. Michele Peterson, global director, Urban Science C4 Customer Solutions practice, said, “We are excited about our partnership with LeadiD, which allows us to solidify our commitment to providing a quality lead delivery experience to our automotive client base. We recognize that lead quality impacts a dealership’s ability to make contact with customers and, in turn, convert leads to sales.”

“We look forward to working with Urban Science to positively impact transactions in the automotive sector in the same way we have with other industries,” said Ross Shanken, CEO of LeadiD. “Without a trusted arbiter of leads like LeadiD, automotive lead buyers have no idea if the lead they are purchasing is a legitimate lead or current lead or if it’s authentic. If you were to buy a pre-owned vehicle, you would obtain a Carfax report to see if there have been accidents, flood damage or other problems in the vehicle’s history. LeadiD works in a similar way to authenticate lead origin and history, enabling both lead sellers and buyers alike to derive top-line value.”

About Urban Science:

Founded in 1977, Urban Science is a global automotive consulting firm that takes a scientific approach to help manufacturers and dealers identify where they should allocate resources in order to improve market share, profitability and customer loyalty in the most effective and efficient manner. With headquarters in Detroit, Urban Science serves its global clientele from offices in the United States, Spain, United Kingdom, Germany, Italy, France, Australia, China, Mexico, Russia and Japan. For more information on Urban Science, visit http://www.urbanscience.com.

About LeadiD:

Founded in January 2011 by Ross Shanken, LeadiD is the only independent, neutral, open technology platform that tracks the origin and history of every lead event that utilizes the LeadiD system. No supplier-proprietary data is exposed, but rather, LeadiD allows lead sellers and lead buyers to make real-time decisions based upon definitive origin and history flags that are predetermined. LeadiD fosters an environment of trust in the transaction, one where both lead sellers and lead buyers alike derive top-line value. With unmatched data, LeadiD is the industry standard for authenticating lead origin and history and the authentication platform of choice for firms of all sizes. LeadiD’s presence at the source of a lead event has also positioned the company to add a TCPA solution to its product line that addresses recent TCPA regulation changes. For more information, visit LeadiD.com or @LeadiD on Twitter or email auto(at)leadid(dot)com.

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