DNAFit continues to expand its academic base with the appointment of Dr. Nour

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DNAFit's Scientific Advisory Board adds weight of expert endorsement to genetic testing products

DNAFit is already being used by elite athletes and coaches and is at the cutting edge of performance training.

Fast-growing consumer genetics company DNAFit, creators of the world’s first combined diet and fitness programmes based on a person’s genes, continues to sign up leading academics to its Scientific Advisory Board as it prepares its global growth strategy.

The latest high-profile appointment is Dr. Afif Abdel Nour, an accomplished academic in the field of nutrigenetics. He joins nutrigeneticist Dr. Keith Grimaldi and molecular genetics expert Dr. Andrei Semikhodkii.

This addition to the Board comes as the British-based genetics company prepares to roll out DNAFit internationally, with a particular focus on the Middle East.

It will also release enhanced reports which as well as revealing the ideal fitness and diet programmes will now highlight intolerances to gluten and dairy.

DNAFit offers two tests and programmes to help people improve their fitness and lose weight. They are DNAFit Fitness and DNAFit Diet. The tests scan up to 30 genes linked to a body’s ability to process food and improve sporting performance

Having gained a Masters in Molecular Microbiology from the Pasteur Institut Lille, Dr. Abdel Nour undertook his PhD in Nutrigenetics from ParisTech. He specialises in applied biotechniques and molecular diagnostics.

In addition to sitting on DNAFit’s advisory board, Dr. Abdel Nour works as an Associate Professor at the King Fahd Medical Research Center in the Kingdom of Saudi Arabia. He is also a Molecular Biotechnology consultant in France and in several countries in the Middle East. He has an extensive knowloedge of applied sciences especially in qPCR technology. Recently he published a MIQE (Minimum Information for Publication of Quantitative Real-Time PCR Experiments) qPCR iPhone application and MIQE-like guidelines for nutritional clinical trials.

Speaking of the appointment, DNAFit Founder Avi Lasarow said:

“We are delighted to welcome Dr Abdel Nour to the team. He brings with him academic excellence and a proven track record in the field of personal genetics. DNAFit is developing its position as the market leader in nutrigenetics and Dr Abdel Nour’s appointment shows our commitment to have a robust scientific panel to back up our revolutionary offer of improved fitness and weight loss through gene analysis. In the same way Google and Facebook now play a part in our daily lives, DNAFit testing could achieve the same magnitude of change in the fitness and wellness industry

Dr. Afif Abdel Nour added: “I’ve worked in the field of nutrigenetics for many years and am looking forward to working with DNAFit to solidify its position in the fitness and health industry. DNAFit is already being used by elite athletes and coaches and is at the cutting edge of performance training.”

For further information, images or interviews please contact Jen Roberts jen.roberts(at)commucan(dot)com or +44 20 7549 0730.

About Lasarow Healthcare Technologies

DNAFit is the flagship product and company of Lasarow Healthcare Technologies.

Lasarow Healthcare Technologies was set up by Avi Lasarow, a South African entrepreneur who has successfully launched a number of companies in the health sector.

Avi commercialised the world's first Hair Alcohol Test with his company, Trimega Laboratories; rolled out the first roadside drug testing project in South Africa; was engaged by the Attorney General and the Head of Civil Aviation of Libya to identify victims of the 2010 Libya Afriqiyah Airways flight disaster through DNA analysis and is working on projects such as a test for foetal alcohol syndrome in new born babies and testing for ARV compliance amongst HIV sufferers in developing countries.

Avi, who is one of South Africa's leading international entrepreneurs, has been appointed Honorary Consul for the Republic of South Africa to the Midlands region of the UK.

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Jen Roberts

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