For many marketers, social media rarely gets beyond what kind of sandwich they are eating for lunch.
London, UK (PRWEB UK) 6 February 2014
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced its latest in a series of educational webinars, “Twitter: It's Not Just About Cheese Sandwiches,” featuring social media expert and author Mark Shaw on Feb. 18, 2014 at 3 p.m. GMT.
Social media has changed the way that many organisations engage with their audiences, including customers, partners and prospects.
Organisations who understand social media are using it to share news and information, find new customers, build brand awareness, monitor sentiment, manage customer expectations and ultimately drive and protect revenues.
But not everyone understands this opportunity. For many marketers, social media rarely gets beyond what kind of sandwich they are eating for lunch.
On Tuesday, Feb. 18, 2014, Vocus will be joined by social media expert and author Mark Shaw who will explain why:
- Twitter is the greatest lead generation tool ever invented.
- Social media is not a broadcast station, but a communication channel.
- Social media is an add-on to other marketing activities not a substitute.
- Social media is a game changer for businesses.
About Mark Shaw
Mark Shaw is a speaker and consultant on all things social. He is the author of the best-selling book “Twitter Your Business” and regularly comments on the state of social media marketing in the media including recent appearances on the BBC and CNN and in The Guardian, The Huffington Post, The Daily Mail and The Sun.
Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, capture and keep customers, and measure and improve marketing effectiveness. More than 17,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.co.uk or call +44 (0)20 7481 6150.
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