Augusta, Ga. (PRWEB) February 06, 2014
Club Car’s Commercial and Industrial Division hosted a media event to showcase their new line of Carryall utility and transport vehicles on Jan. 22, 2013. The event was held at Pioneer Hall at Disney’s Fort Wilderness Resort in Lake Buena Vista, Fla.
Approximately 50 people attended. This included editors from Club & Resort Business, American City and County, Facilities Maintenance Decisions and TurfNet.com. Representatives from Four Season’s Resorts, Tampa Electric Company and other Club Car customers also attended.
They enjoyed hands-on learning demonstrations, presentations by Club Car engineers and product experts, and test driving the new vehicles.
“This launch was the culmination of years of research, engineering and design that led to the development of these innovative vehicles,” says Mike Cotter, commercial, industrial and consumer marketing director at Club Car.
“The vehicles are engineered to deliver a low cost but high performing option to expensive pickup trucks or vans,” Cotter says. They are used in facilities and grounds maintenance, government, golf course maintenance, industrial, construction, resort and many other applications.
Step #1: A Global Listening Tour
Club Car began the product development process by listening to the voice of its customers through an international tour. The tour allowed 12 Club Car employees to visit and get feedback from utility and transport vehicle users across the United States and Europe. “We designed the new Carryall line based on their stated needs and wishes,” Cotter says.
“I was very impressed with all the new features on the Carryalls and the thought process behind them,” says Jon Kriger, editor of TurfNet.com.
Keeping Valued Features … and Adding New Ones
Club Car’s customers told them very clearly not to change the rustproof aluminum frame, rack-and-pinion steering and independent front suspension system that have made the Carryall a market leader. “So we retained those features, while incorporating the improved power, versatility, reliability and fuel efficiency today’s customers demand,” says Cotter.
In addition to more automotive styling and greater comfort, major upgrades include:
"I've spent the last four years filming golf course superintendents' ideas for TurfNet.com’s ‘Tips and Tricks’ video series,” says Kriger. “Many of these ideas involved fabricating brackets to hold and store items in utility vehicles. Club Car's new removable track-based attachment system should cut the need for the superintendents to make many of these brackets themselves. The system seems very versatile and easy to use."
“We’ve been very pleased with the reception to the new Carryalls. This was the first major launch in our ongoing initiative to closely monitor our customer’s needs and bring more new products to market quickly. We also have other innovations in the pipeline that will help fleet managers monitor and make the most of their assets,” Cotter says.
Club Car vehicles are sold through Authorized Club Car Dealers. To find a dealer near you, visit http://www.clubcardealer.com.
About Club Car
Club Car, one of the most respected names in the golf industry, is the world’s largest manufacturer of small-wheel, zero-emissions electric vehicles. The company’s Precedent® golf cars and Carryall® utility vehicles are integral to successful operations at thousands of courses around the world. The company also offers a complete line of new and used golf cars, XRT™ utility vehicles and street-legal, low speed vehicles (LSVs) for personal use, all backed by Club Car’s 50+ year legacy of superior design, manufacture and service. Club Car is part of Ingersoll Rand® (NYSE:IR), and is based in Augusta, Ga. Visit http://www.clubcar.com.