Stamford , CT (PRWEB) February 06, 2014
Inspirica asked TFI Envision, Inc. to develop the 2013 Holiday Gift Collection campaign materials, including a poster and a series of print ads.
TFI Envision created a campaign that delivers the goal of the program in a positive, emotional and compelling way. Utilizing the eye contact impact of a smiling child to draw the viewer into the piece and keeping the messaging to a minimum. Also incorporating a QR code allowed viewers to quickly access the information needed to participate in this program.
The print ads ran in local newspapers during November and December to reach potential donors during key holiday shopping times. This provided the much needed visibility within the community.
The Inspirica’s Holiday Gift Collection is one of the largest regional programs to gather, organize, and deliver approximately 5,000 personalized, wrapped gifts to 2,500 children in Fairfield County affected by homelessness, HIV/AIDS, and/or poverty. They collect on behalf of over 25+ local agencies in Stamford, Bridgeport, Darien, Danbury, Norwalk, and Stratford.
For more info, go to http://www.inspiricact.org/.
TFI Envision is proud to report that they were able to collect 317 toys and gifts for this important collection. This is a 32% increase in donations from last year! They are so delighted at the outpouring of support. Thank you to all that participated in this program.
They had a few donors tell them they purchase toys and gifts throughout the year for this collection and include their children in the decision making as a way of introducing them to ‘giving to others in need’. Some have told them that since their children have grown up and moved away, this provides them with the fun of buying toys and gifts while making a difference to those in need. Whatever the reason, they are grateful to have the support!
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.