Kansas City, MO (PRWEB) February 05, 2014
Gragg Advertising has released the 2014 Mobile Playbook which provides marketers with an in-depth look at the latest strategies in mobile marketing. This resourceful guide allows readers to establish bearings on the dynamic evolution of mobile marketing and how to move forward with a solid mobile strategy. A free digital copy is now available for download on the Gragg website, including an exclusive limited-time offer.
“Gragg has been known for our expertise in marketing technology for decades. Our activity in the mobile channel helps us understand what tactics are most effective for branding, sales, customer engagement, retention and more,” said agency President Darryl Mattox. “So many companies often struggle to become successful in the mobile space. We want to help marketing teams and corporate executives realize what they can accomplish in 2014 by embracing mobile marketing.”
The Mobile Playbook provides expert advice on moving forward in this landscape in 2014 and beyond. It exposes the best practice tactics to reach the multi-screen consumer including: Social Media, Responsive Design, Two-Way Texting, Television and Radio, and Mobile Apps. Readers can discover trends and analysis to help increase a company’s marketing impact. The mobile landscape can be a daunting place for many brands and marketing teams. Gragg predicts that by this time next year mobile advertising will be almost unrecognizable. To learn what that means for the future of mobile marketing, Gragg has made the Mobile Playbook available for download on their website at: http://www.graggadv.com/mobile-marketing-playbook/.
“To complete this project, a 'Mobile Task Force' of experts from all areas of Gragg Advertising was assembled. We are excited about the possibilities that mobile [marketing] presents for marketers and look forward to seeing which strategies and tactics work best for our clients’ brands,” said Mattox. In an effort to make the 2014 Mobile Playbook as valuable as possible the team included clear tactics and strategies for mobile marketers to evaluate. “Mobile is a different channel and what works for one won’t work for another,” Mattox said. “We wanted to bring value to the discussion and include tactics and strategies that have worked for our clients in the mobile space.”
About Gragg Advertising:
Gragg Advertising is a full-service direct response marketing agency located in the River Market of Kansas City, Mo. with a focus in online technology. Recognized by Forbes as one of the world's "Top 100 Agencies that Know Social Media and Google," Gragg combines traditional branding strategy with proven direct response marketing tactics in order to create advertising that is both memorable and measurable.