LAMO Footwear Launches All-New Dije California collection at Platform

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Sheepskin footwear brand, LAMO Footwear, premieres new line of premium footwear, Dije California, at Platform in Las Vegas.

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"Lookout" boot by Dije California

'Dije is about the beach-town lifestyle; classic, casual, stylish comfort that made with premium materials.' -Jerry Breig

LAMO, the popular sheepskin footwear label, spotlights the laid back vibe of the West Coast with the debut of its new brand Dije California at FN's Platform tradeshow (booth #80651). Scheduled to roll out online and in brick and mortar stores nationwide for Fall 2014, DIJE California introduces a stylish array of boots, ankle length booties, moccasins, clogs, slip-ons, hats and ear muffs for women, men and kids. Insiders report brisk retail bookings in anticipation of solid sell-throughs citing factors including the collection’s crossover appeal in different demographics and markets, versatile wearability with casual or dressier looks as well as the durable quality and comfort of its ultra light Australian shearlings and micro fiber footbeds. The launch is also being bolstered by marketing and publicity support from its parent company in a committed bid to establish the brand as a leader in its category.
Styles expected to show strong sales include: the biker style zippered “Sturgis” boots with suede outer surface; the “Imperial” boots with stitched accents; the “Jester” booties with raw edges and decorative studs; the bejeweled “Icicle” mocs in a range of bright colors; the comfy “Laguna Nights” canvas shoes; the indoor “Yeti” slippers; the dapper men’s driving shoes “Ellis” and “Gianni”, children’s “Sequin Girl Pattern” boots and “Lullaby” boots, among others. More pieces from sandals to strappy shoes are currently in development for warm weather seasons. DIJE CALIFORNIA is available from $26.99 - $199.99 at department stores and specialty boutiques nationwide or online at as well as internationally in Canada, South America and Australia.
About LAMO and Dije California
Founded by Joseph Li in 1995, LAMO started with its Classic Collection of basic footwear and gradually evolved to appeal to a more fashion forward market. LAMO introduces DIJE CALIFORNIA for 2014 manufactured from the finest quality Australian merino sheepskin and the company’s exclusive Comfort Flex outer sole. DIJE California footwear provides unbeatable cushion and comfort with natural temperature balancing properties. From this exceptional material, this new collection combines function and style for discerning customers who want on-trend styles, more fashion value for price accessibility.

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Samantha Coria
Mannfolk PR
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