Leading Power-industry Sales Executive Linda Richardson Joins Versify Solutions

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Fast-growing SaaS firm hires sales leader to meet dynamic needs of electric generators.

Versify Solutions develops leading business intelligence software products for professionals in the power industry.

Linda is a proven sales leader who will further accelerate our growth while maintaining Versify's commitment to customer responsiveness.

Versify Solutions today announced that Linda Richardson, one of the power industry’s top software sales executives, has joined the company as Vice President of Sales. In her new role, Richardson is responsible for building a national sales and account management team and crafting a strategy to capitalize on the growing customer demand and momentum for Versify’s utility software solutions for generation and trading optimization and compliance management.

“Linda is a proven sales leader with strong management and customer-relationship skills who will further accelerate our growth, while maintaining Versify’s commitment to customer responsiveness.” said Pete Cona, Versify’s President and Chief Executive Officer. “She is a results-oriented team builder who understands what power companies expect from their software partners.”

Richardson has spent the last 18 years establishing a successful track record selling software solutions to major power companies. Most recently she served as Vice President for Sales and Account Management at Aclara, where she led a national sales team that consistently achieved aggressive revenue goals. Prior to Aclara, when Richardson was Vice President of Major Accounts at Insights Unlimited, she built the company’s power-industry sales initiative from the ground up to 35 major clients.

Earlier in her career, Richardson had front-line management experience with two major utility companies – Pepco Holdings and Duquesne Light Company. She has a Master of Science degree from Carnegie Mellon University – Tepper School of Business.

“Versify’s technology has produced a very high return on investment for our utility clients,” Richardson said. “Our solutions have helped leading power companies optimize their diverse generation portfolios, including renewables, by combining an integrated view of operations plus financials into one portal. The single platform provides consistent information across the organization to support better decision-making for executives, generation plant operators, market traders, compliance officers and counterparties.”

“I look forward to building a national sales team to execute our growth strategy and continuing the commitment to excellence that is at the core of everything Versify does,” Richardson said. Versify’s suite of real-time analytics and operations management software combines a generator’s operational, financial, compliance and market data streams into an integrated, easy-to-use dashboard that optimizes corporate and asset performance. The company’s software products include V-PERFORMANCE®, V-RENEW®, V-TRADER®, V-TRADER with SmartStat® and NETcompliance®.

Versify’s software is used by power-industry leaders such as Constellation Energy, Duke Energy, Edison Mission Energy, Iberdrola Renewables, LS Power, Pacific Gas and Electric, and Xcel Energy among many others.

About Versify Solutions, Inc.
Versify Solutions Inc. develops leading software and services for professionals in the power industry who demand a constant flow of data to efficiently navigate an increasingly dynamic sector. Versify products offer energy traders and generators better information, empowering them to perform at the highest levels. Utilized by some of the world's largest energy companies and trading desks, Versify offers a unique portfolio of analytical applications and services providing key insights into generation performance, NERC compliance, and trading market opportunities.

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John Egan
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