Razorfish Selected to Work with Ferguson Enterprises

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Agency Partners with Leading Plumbing Distributor

Razorfish, one of the world’s fastest growing digital and technology agencies, today announced their partnership with Ferguson, the largest plumbing wholesaler in North America serving customers in all 50 states with over $10.6 billion in sales, following a competitive review.

The agency developed a strategic and targeted approach to addressing core customers as Ferguson continues to evolve its industry leading commerce offering. Razorfish conducted field research and persona development to provide the customer insights, foundation and vision for the next generation of Ferguson’s online properties.

“Given the span of our product offering within targeted customer segments, it is essential that we take our customers’ needs into account when transforming and streamlining our digital solutions,” said Chris Ann Jackson, Senior Manager of eBusiness Operations for Ferguson. “Results of this engagement demonstrated firsthand the depth of the agency’s expertise in customer research and user-centered digital strategy and design.”

“Ferguson is a company that is committed to deepening consumer interaction across all channels,” said Shannon Denton, CEO of Razorfish North America. “We’re looking forward to augmenting engagement levels through the creation of new, unifying brand experiences to further solidify Ferguson’s significant market share.”
Work on the account is being managed by Razorfish’s East Region.

About Razorfish
Motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the first pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. The agency’s world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including Delta Air Lines, McDonald’s, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish’s team of 3000 experts spans 19 regions, including Australia, Brazil, China, Germany, Hong Kong, India, Japan, Singapore, the United Kingdom and the United States.

Razorfish is part of Publicis Groupe. For more information, visit Razorfish.com, like us on Facebook or follow us on Twitter @Razorfish.

Razorfish. Here for tomorrow.™

About Ferguson Enterprises
Ferguson (http://www.ferguson.com) is the largest wholesale distributor of residential and commercial plumbing supplies and pipe, valves and fittings in the U.S. The company is also a major distributor of HVAC/R equipment, waterworks and industrial products and services. Founded in 1953 and headquartered in Newport News, Va., Ferguson has sales of $10.6 billion and approximately 19,000 associates in almost 1,350 locations. Ferguson and its subsidiaries serve customers in all 50 states, Puerto Rico, Mexico and the Caribbean. Ferguson is part of Wolseley plc.

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Isabelle Brenton
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