Kalaty Announces Ultra, A New Custom Tibetan Rug Program

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A leader in area rugs, Kalaty Rug Corporation, released a new rug program for dealers and designers which offer custom rug patterns.

Ultra, a new Custom Tibetan Program

Kalaty Rug Corporation announced today the introduction of Ultra, a new custom Tibetan-weave rug program that includes 40 all-new rug patterns exclusive to this program. The broad range of transitional and modern designs in the Ultra program includes updated floral patterns, classical grillwork, Greek key motifs as well as a number of contemporary graphic designs.

The Ultra program – created for rug stores, furniture stores, and designers – offers dealers a broad choice of patterns and colors that can be ordered in any custom size in the customer’s choice of pattern and yarn type. Customers can choose from three superior-quality materials for their rugs – 100% premium wool, a combination of wool and Silkette™ or 100% Silkette™ – and the rugs are available in short lead times with no up-charge for customization. When a dealer purchases 10 or more 2 x 3 rug samples, a waterfall display rack is included with the samples at no charge along.

“The Ultra program offers our dealers great product options plus a valuable service to pass on to their customers,” says Ariel Kalaty, a company spokesman. “In this age of customization, standard-size rugs are not always what customers are looking for, so Ultra provides our dealers with an alternative to offer to their customers. This is a program that we are very excited about, and we will continue to add new designs and colors to this program in the future.”

About Kalaty Rug Corporation:
The Kalaty family Oriental rug business originated in the early 1900s in Iran under Mirza Kalaty’s grandfather, and in 1979, Mirza Kalaty established the company in the USA. Today, Mirza Kalaty and his five sons – Ramin, Mike, Farshad, Ariel and Kamran – run the company, which continues to progress through new designs, innovative coloring and finishing, as well as through its commitment to provide customers with superior handcrafted products and service. Kalaty operates showrooms in New York City, Atlanta and High Point. For more information about the company, its rug collections, marketing tools, services and programs, visit http://www.kalaty.com.

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Kamran Kalaty
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