Webinars to Teach Secrets of Converting C-Suite Marketing Skeptics

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Expliciti Research Shows 80 Percent of Senior Execs Don’t Think Marketing Works

Expliciti, a Raleigh-based marketing automation and analytics agency, will be presenting a series of six, 15-minute webinars entitled “Five Dimensions to Marketing Value” based on rounds of interviews with top business executives, 80 per cent of whom do not believe that marketing makes a positive impact on their business.

“As a group, we’ve spent countless hours working with small and mid-sized companies helping them develop and launch marketing campaigns, mostly in the face of skepticism by senior executives,” explained Jim Keil, Expliciti’s partner and president. “Invariably we found that there were as many reasons for their skepticism as there were companies we analyzed. But in the 20 per cent that believed in the power of marketing, we saw the same five dimensions of marketing at work.”

These Five Dimensions to Marketing Value seminars distill the dimensions into a unique format of six 15-fifteen minute webinars spread over six consecutive Thursdays beginning Feb 14.

“We realize that in today’s hypercompetitive world, getting an hour to view a webinar is difficult at best,” Keil noted. “This unique format makes it easy for marketing professionals and executive management alike to get core information that can be put to use directly in their organization.”

To register, simply visit http://connect.expliciti.co/5-dimensions. You will be reminded of the availability of the remaining 5 as they are available.

About Expliciti, Inc: Expliciti was founded to provide the leaders of small and mid-sized businesses with explicit marketing intelligence and the tools required to effectively and affordably market their products and services. For more information about how automation and analytics can drive agility in customer-centric marketing, visit http://www.expliciti.co.

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Jim Keil
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