STM wanted to avoid being just another loyalty card that collected points.
(PRWEB) February 06, 2014
What happens when an executive running Air Canada’s Aeroplan loyalty program becomes the Chief Marketing Officer of North America’s fourth-largest public transit organization, Société de transport de Montréal (STM)? It’s an exciting answer that will be revealed at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. The event will be held March 17-19, 2014, at the Hyatt Regency Grand Cypress in Orlando, Florida.
Pierre Bourbonniére, CMO of STM, and Herve Pluche, VP of SAP Precision Marketing, will be the featured speakers during a session titled, “Not Your Father’s Loyalty & Rewards Program.”
By co-innovating with SAP, STM can now reward its 1.2 million daily riders via STM Merci, a mobile app that isn’t just personalized, it’s context aware. The resulting performance is certain to pique the interest of any loyalty and marketing professional–regardless of industry.
Attendees will learn about:
- The Journey: How the team developed this real-time, 1-to-1 marketing experience
- The Results: Why this has put smiles on the faces of both STM’s customers and merchant partners
- The Future: What’s next and how innovation will enable marketers to engage more deeply with consumers
“STM wanted to avoid being just another loyalty card that collected points,” Bourbonniére said. “It wanted to build an ecosystem of partners and offers that would reward users on the spot for their continued loyalty. In the backend, STM’s ability to segment geo-localized promotions ensures that notifications are a match with the commuters’ demographics and personal preferences, information they have volunteered in return for relevant offers. Whether they are waiting at a bus stop, or just enjoying the ride to downtown attractions, these customers access our award-winning mobile app STM Merci to benefit from relevant offers as well as a reward scheme that respects their privacy and personal tastes.”
The program has potential in all verticals, not just transport.
“We hear so often about brands wanting to connect with customers in real time and on a 1-to-1 marketing level, and STM’s story is a perfect example of this and one that can benefit any loyalty marketer,” shared Loyalty360 President Erin Raese.
This expansive and exclusive loyalty event geared toward building successful and lasting customer relationships includes three jam-packed days of networking, interactive sessions, and workshops led by several of today’s elite marketing minds. Attendees will meet their peers to discuss pressing marketing challenges, opportunities, and solutions.
To register for the upcoming Loyalty Expo, or to receive information and agenda details, please visit: http://loyaltyexpo.com/.
About Loyalty Expo
Loyalty Expo is a true Voice of the Customer-driven, best practices-focused customer loyalty and rewards conference. As an attendee, you’ll have the unique opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends. Attendees will leave Loyalty Expo with a comprehensive understanding of new research, technologies, and solutions to assist their companies on the customer loyalty journey.
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.