Ratio Helps Xbox Live Subscribers Get Their DailyBurn on Xbox 360

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Leading Streaming Workout Provider DailyBurn Partners With Ratio to Extend is Content Offering to the Xbox 360 Platform

The DailyBurn Xbox LIVE app delivers our full suite of workouts through a fully customizable and engaging viewing experience.

Leading multi-screen agency Ratio partnered with DailyBurn, the leading provider of first-class streaming video workout programs, to release the DailyBurn app on Xbox 360. With this new Xbox 360 application, DailyBurn’s HD-quality on demand workout programs are now accessible to over 50 million Xbox LIVE subscribers, opening new opportunities to a growing and expanding demographic. Not only can existing DailyBurn subscribers now access their workouts on the big screen via Xbox, but DailyBurn is reaching a whole new audience of potential customers.

The app was deployed using Ratio’s Xbox application framework, CypressX, which enables media companies to take maximum advantage of the leading Over-The-Top video viewership of Xbox LIVE. CypressX’s proprietary platform enabled DailyBurn to launch on Xbox in a highly accelerated time to market, as well as provided unique monetization features and dynamic navigation, layouts and content in near real-time via integration with their existing content systems. This makes the ongoing costs to manage, maintain and update the app well below established standards for the platform.

“Xbox 360 and its active audience of over 50 million subscribers is an ideal platform to leverage DailyBurn’s unique fitness solution and proprietary workout programs,” said Jeff Bronikowski, Daily Burn’s Chief Operating Officer. “Based on their expertise on Xbox and the CypressX product, Ratio was the perfect partner to work with on this initiative. The DailyBurn Xbox LIVE app delivers our full suite of workouts through a fully customizable and engaging viewing experience – we are thrilled with the results.”

“Ratio is excited to have partnered with DailyBurn to launch their content on the Xbox,” said Nate Thompson, CEO and co-founder of Ratio. “CypressX allowed them to get onto the Xbox platform in record time, and provides the flexibility for DailyBurn to continue to evolve their Xbox offering over time with exciting new features.”

Unlimited access to DailyBurn is available for only $10 per month on Xbox and across more connected platforms than any other premium workout service.

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About DailyBurn:
DailyBurn.com is a leading online health and fitness brand, delivering first-class video workout programs and personalized nutrition plans to ensure that members reach their fitness goals. DailyBurn brings fitness and nutrition to members, anytime, anywhere, by streaming HD-quality workouts in a variety of disciplines from dance and high-intensity cardio to yoga, kettlebells and strength training. DailyBurn's elite group of trainers were specifically selected to provide specialized expertise to members through a best-in class library of workouts ranging from beginner to advanced through a multitude of technology platforms. From a computer and TV to a tablet and phone, workout experiences and nutrition advice are only a click away to help members get and stay in shape. Unlimited access to DailyBurn's plans is only $10 a month. Launched in 2007, DailyBurn is an operating business of IAC (NASDAQ: IACI). For more information, visit http://dailyburn.com.

About Ratio:
Ratio is a leading multi-screen agency that partners with global brands to create seamless experiences across all platforms. We deliver multi-screen apps that provide consistent and optimized user experiences across the web, mobile, tablet, Connected TV, and most recently the console ecosystem specifically using our CypressX Xbox product which allows media brands to launch differentiated apps quickly on the Xbox LIVE platform. Ratio’s specialized team combines product strategy with compelling design and deep technical expertise to deliver award-winning applications for our clients that include AT&T, Condé Nast, Intel, Meredith, Microsoft, NASDAQ and Time Warner. Founded in 2001, Ratio is privately held and headquartered in Seattle, WA. To learn more about Ratio, visit http://www.WeAreRatio.com or follow the company on Twitter @teamratio

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Rick Locke
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We Are Ratio
since: 05/2009
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