Crowdfunding Hybrid Migrates to Less Effective, More Crowd Friendly Platform

Share Article, a hybrid Crowdfunding & Ecommerce site migrated yesterday to the Magento Platform, losing significant functionality, but gaining the ability to turn to any one of thousands of programmers worldwide should the need arise.

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The power of the crowd is so valuable, that we were willing to take a major step down in functionality to harness it. - David Mason, FlowOver CEO, a hybrid Crowdfunding and Ecommerce site, completed a migration yesterday, February 5, to the Magento platform. The move surprised many in the organization, given that the migration actually decreased the website's functionality from that which they previously had on their proprietary platform. Yet, as the website that specializes in crowd action knows, sometimes crowdpower is more important than functionality.

"One limitation we always had in maintaining our own platform was that we had too much knowledge held in too few hands," says David Mason, the CEO of FlowOver, the company that runs "I've had the experience of having to call a developer who was on vacation with his family because something went wrong in the business that only he knew how to fix. It's not something I want to do again."

While the company's proprietary platform was built specifically with its needs in mind, Magento is an open source platform geared more generically toward general ecommerce needs. "The advantage with Magento is that there are tens of thousands of qualified programmers worldwide," Mason continued. "And if ever we need to add new functionality, likely there's already a module available that either provides what we need or gives us a strong head start."

The move is just the latest in a series the company has made to shift to a model that harnesses the power of crowds.

Through its charitable arm, the FlowOver project, provides opportunities for qualifying individuals, families and organizations to apply for one of the company’s relief grants that can ultimately help build schools in Nicaragua or teacher housing in Malawi, retrofit old buses to create mobile showers for San Francisco’s homeless, help businesses rebuild after Hurricane Sandy’s destruction, or end the primary cause of infant deaths in Nepal by building indoor toilets for impoverished villagers and urban slum dwellers in Nepal. visitors and customers are invited to vote for those grant applications they would like to see funded, and in doing so help a worthy cause move one step closer to achieving their goal. No purchase or donation is necessary to vote, and customers who do choose to purchase products can earmark a portion of their purchase price to any of the relief causes without absorbing any cost for their donation. transfers 10 percent of each sale to its relief grant fund.

For more information, visit the website, click on the Relief Projects tab, and find out more about how you can help others in real need at no cost to you.

About is a combination e-commerce site and crowdfunding platform founded in 2013 by entrepreneur David Mason. Ten percent of every dollar spent on the site is donated to relief efforts to help needy families rebuild their homes after a disaster, and others in crisis. Anyone with a qualifying project representative of a charitable cause can apply for one of the company’s relief grants through its charitable arm, the FlowOver project. visitors and customers vote for those grant applications they would like to see funded. No donation is necessary to vote or to purchase products. Customers who do earmark a portion of their purchase price to a cause absorb no cost for the their donation. transfers 10 percent of each sale to deserving causes.

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David Mason
FlowOver, Inc.
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