Are texts the way to lose weight? Weightmasters comment on the new initiative reported by the BBC on 3rd February.

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Obese people will receive texts to encourage lifestyle changes. Weightmasters comment on the new initiative launched in Stoke-on-Trent.


"Having willpower is important when embarking on any changes in life, not just when looking to lose weight".

Stoke-on-Trent has announced that motivational text messages will be sent to 70,000 obese adults, reports the BBC on 3rd February 2014. The motivational texts will include messages such as “Use the stairs more," “Eat fruit and veg,” and “keep a check on snacks and drinks” (

According to the cabinet member for health Adrian Knapper, “On average it costs the same amount [£10,000] to perform just one intervention operation to help people manage their weight.” This 10-week project costs £10,000 and will be available to 500 people who sign up with the council. However, various oppositions have suggested that the money could be sent more wisely in terms of building community groups that could support people losing weight and other projects.

Phil O’Connell from the Staffordshire University’s health faculty insists on the pioneering qualities of this project as it will prevent people from needing expensive treatment for a range of obesity-related problems. Despite the optimism, Hope Chang from Chell Health said, “You need to have willpower, and if you don’t have it, an automated text message won’t help.”

Weightmasters comment as follows, “Having willpower is important when embarking on any changes in life, not just when looking to lose weight. There needs to be some inherent desire to want to amend behaviours, and then the actions we take and the environment around us help us to carry out these changes."

Weightmasters have recently launched new product Opriimo, and understand that weight management is often about controlling appetite. Opriimo is a revolutionary new natural appetite suppressant. It’s a medical device clinically proven for weight management and the supportive treatment of excess weight. Opriimo customers will receive access to their own personal weight management consultant, who will provide useful tips on nutrition together with that much needed support and motivation when your will power is being tested.

For further details contact Weightmasters on 0208 619 0025 or email: csuk(at)opriimo(dot)com.

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Melissa Jenkins
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