Proximic Names Len DiCosola Vice President, Publisher Solutions

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Former AddThis Media executive joins the Proximic team to expand Publisher Solutions.

Proximic, an innovator of real time page-level analysis and audience interest data solutions announced today that Len DiCosola has joined the company as Vice President of Publisher Solutions. Len will build on the momentum Proximic has generated for its data solutions by working closely with major publishers. Len brings experience in publisher relations from several different companies, including Rapt Technologies, Rubicon Project, and Collective Media.

“We searched for a long time to find the right person to lead this new product offering,” said Rodney Mayers, CRO of Proximic. “We are very excited to have Len join the Proximic team. He’s going to help us show publishers how to make the best use of their page-level data. Transparent page-level data helps brands avoid buying blind inventory and showing up somewhere they don’t want to be seen.”

“I am privileged to join such an extraordinary team and have the opportunity to fully leverage my background in data, technology, and the digital ecosystem to help publishers solve real use cases focused on scale, control, and transparency.”

Len, who graduated Summa Cum Laude from Long Island University School of Business with degrees in Economics and Marketing, began his career in the CPG vertical at Information Resources as VP Sales, then with enterprise companies Oracle and Siebel Systems responsible for revenue generation from major clients like PepsiCo, Kraft Foods, and Campbell’s. In 2005, he made the transition to revenue generation in digital publishing, and has worked with online publishers for the better part of a decade. Len will be based in New York.

About Proximic

Proximic's deep page level analysis is used around the world for media planning, ad targeting and brand protection, and audience interest development. Its non-semantic, non-linguistic approach to deriving page level data allows Proximic to deliver the most comprehensive page level analysis in the market, solving client-specific needs for contextual, brand protection and page quality. Proximic's data solutions support 13 languages with added support for Chinese coming in Q1 2014. The company’s goal is to help customers improve online advertising's effectiveness by delivering accurate and actionable page level data. Proximic is a privately funded company based in Palo Alto, California and backed by a group of investors including Wellington Partners and the Holtzbrinck Group. For more information, watch ”Proximic in 125 Seconds” at or visit

Media Contact:

Name: Rodney Mayers
Phone: 650-762-5224

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