Loveland, CO (PRWEB) February 08, 2014
Spring44 Distilling and Big Head Todd and the Monsters Announce Co-Branded Marketing Campaigns to Support the Band’s New Album Black Beehive and Supporting Concert Tour
Taste Pure Colorado Spirit
Spring44, one of America’s fastest growing craft spirits brands, today announced a partnership with Colorado-based rock group Big Head Todd and The Monsters. Spring44 Honey Vodka was the perfect spirit to pair with Black Beehive, the band’s new album release date of February 4, 2014. Loveland, Colorado-based Spring44 Distilling will become the official Distillery of Big Head Todd and the Monsters during their upcoming concert tour stops in select cities, providing fans with the ultimate VIP experience. Fans will also be challenged to create their own Black Beehive-themed cocktails, using Spring44 Honey Vodka, as well as other cocktail recipes using the Spring44 brands. Recipes will be submitted via Facebook for the chance to be part of the Spring44/Big Head Todd recipe booklet and to win Big Head Todd merchandise. For further details, visit http://www.facebook/Spring44.
In conjunction with the tour, Sean Kenyon, Colorado based bartender and co-owner of Williams & Graham in Denver, created two signature cocktails featuring Spring44 Honey Vodka: The Black Beehive and the Big Head Mule. The cocktails will be featured at select tour venues as well as select Rock Bottom Breweries during the tour. Rock Bottom Brewery and local radio stations will team up to host lunchtime and Happy Hour events at select Rock Bottom locations. The events will feature Q&A sessions with the band, Black Beehive-themed drinks specials, CD giveaways, exclusive download opportunities and chances to win Big Head Todd merchandise, all coinciding with the band’s concert tour dates. To further promote the release of Black Beehive, all 38 Rock Bottom Brewery locations will play tracks from the new album in-store for fans to enjoy. For a full list of events and updates, please visit http://www.rockbottom.com/general/bigheadtodd.
“Spring44 is thrilled to be a part of Big Head Todd and the Monsters new album and concert tour. ” said Spring44 CEO Jeff Lindauer. “We are proud to support one of Colorado’s best bands and look forward to symbiotically growing both of our fan bases.”
Abijack Management, a leader in partnership development, sponsorship, event marketing, artist relations and tour activation, is organizing the co-branded efforts. “We’re really proud of the work we’ve done with Big Head Todd and The Monsters so far,” said Brett Palmer, CEO of AbiJack Management. “Big Head Todd, Rock Bottom Brewery and Spring44 are premier brands with strong fan bases, and each also has strong ties to the state of Colorado, so it made perfect sense to bring them all together. We’re truly excited to be working with all of them.”
“We’re really psyched about the release of Black Beehive and this year’s concert tour, and we think that these new partnerships with Rock Bottom and Spring44 are a great way to help spread the word,” said Todd Park Mohr, lead singer of Big Head Todd and The Monsters. “Our goal is to bring our music right to our fan base in an exciting way, and our fans are really going to love all that we have in store for them. And with AbiJack leading the way, we know these events and promotions are going to be a huge success and will really help us promote the album and the tour.”
About Big Head Todd and The Monsters
Since their formation in the mid-’80s, Big Head Todd & the Monsters have continued to evolve and explore, moving beyond their Colorado club circuit roots to become one of the most adventurous, respected and durable bands in America. Through constant touring and a zeal to travel down new musical avenues in the studio, BHTM (as their dedicated fans call them) have honed their collective stew of influences into a trademark hybrid sound that’s immediately recognizable. Now, with Black Beehive, their maiden release on Shout! Factory (February 4, 2014), the quartet has made its most personal and poignant album to date, a collection of new studio tracks that, says co-founder and figurehead Todd Park Mohr, “allows us to truly reach our audience through the language of the blues.”
For BHTM, Black Beehive serves as both a reaffirmation of the band’s roots and a step into the next 25 years. Founded as a trio in Boulder, Colorado in 1986, Big Head Todd & the Monsters quickly built a strong reputation on the local club circuit. As word of their soulful and intense live show traveled around the nation they found themselves filling larger and larger venues. BHTM have now played Denver’s historic Red Rocks Amphitheatre more than 20 times, and are embedded in the fabric of Colorado’s music scene. For more information, visit http://www.bigheadtodd.com.
About Rock Bottom Restaurant & Breweries
Rock Bottom Restaurant & Breweries are polished casual dining establishments featuring guest-focused service, high-quality food and a unique selection of handcrafted, brewed on-site beers. The Rock Bottom menu features a wide variety of items including starters, house favorites, burgers and pizzas. Rock Bottom operates in 17 states from coast to coast. For additional details about Rock Bottom Restaurant & Brewery please visit: http://www.rockbottom.com.
Since its founding in 2004, AbiJack Management has been establishing and maintaining successful partnerships between the corporate world and the music industry, with the ability to develop and manage sponsorship strategies. AbiJack Management is a leader in the industry for development and implementation of fully integrated marketing platforms to build sales and increase market share for both artists and corporate brands. Through years of experience, AbiJack Management has numerous relationships with artists’ management agencies and corporate brands. AbiJack Management is always working to create unique marketing and branding programs for clients, and approaches each client as an individual, creating specialized programs that mutually benefit and raise the profile of the artist/product and brand together. AbiJack Management has extensive experience implementing these ideas and managing the process from inception to execution. Leading the way in corporate sponsorship, the AbiJack team brings together a solid group of professionals with extensive expertise in sponsorship marketing, artist relations and tour activation and management. For more information, please visit http://www.abijackmgmt.com.
Spring44 is an American craft distiller that uses Colorado Rocky Mountain artesian, mineral spring water to create its spirits. Founded in 2009, Spring44 is one of the fastest growing craft spirit brands in the U.S. Their portfolio consists of award-winning Spring44 Vodka, Honey Vodka, Gin, Old Tom Gin, Straight Bourbon and Single Barrel Bourbon. Learn more about Spring44’s world-class distillery at http://www.spring44.com.
Please Enjoy Spring44 Spirits Responsibly
Available in Colorado, New York, Florida, Massachusetts, New Jersey & Arizona
Spring44 IS A REGISTERED TRADEMARK OF Spring44 Distilling Inc.
Spring44 Distilling Inc., Loveland Colorado
Spring44 Vodka 40% ALC. BY VOL. (80 proof), Spring44 Honey Vodka 40% ALC. BY VOL. (80 proof),
Spring44 Gin 44% ALC. BY VOL. (88 proof), Spring44 Old Tom Gin 44% ALC. BY VOL. (88 proof),
Spring44 Straight Bourbon 45% ALC. BY VOL. (90 proof), Spring44 Single Barrel Bourbon 50% ALC. BY VOL. (100 proof)
For additional information: Russ Wall russ(at)spring44(dot)com p. 970.414.0744