Chaffee & Associates Introduces New Insurance Policy

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The new product captures economic upside for consumers and protects them from economic downturn.

Chaffee & Associates has announced the creation of a new life insurance product called index universal life that will capture upside growth and protect assets in a down economic cycle.

The product's performance is based on an index return, similar to the S&P 500. The product has a cap of around 12 percent and a floor of 0 percent. If the index exceeds 12 percent, consumers get 12 percent. If the index is negative, they get 0 percent. If the index is between 0 and 12 percent, consumers get the actual index return.

The insurance companies then realized that the consumers still wanted the guaranteed death benefit, so they put a rider on the product to guarantee the death benefit. Thus there is the potential for greater cash value, protection from market downturns and a guaranteed death benefit.

This new product is the result of 180 years of change and chasing higher rates of return within an insurance policy. For more than 100 years, insurance products were guaranteed for consumer’s whole lives, with death benefits, cash values and guaranteed premiums. In the 1970s, however, interest rates started to increase dramatically. In response, E.F. Hutton created a revolutionary product that allowed the policy performance to be based on mid- and short-term interest rates. This had a huge impact on consumers as the policy performance shifted from the insurance companies’ guarantees to what the consumer experienced in the policy performance. Many of these policies were illustrated at high interest rates which have since been drastically reduced, resulting in under-funded policies.

The next change came when the insurance companies created policy sub-accounts based on equity rates of return. When market results flattened out over a 10-year period from 2000 to 2010, these policies also became underfunded, resulting in the need for higher premiums. The insurance industry responded by flipping back to the consumers’ desire for guarantees. The insurance companies created a new product with guaranteed premiums and a guaranteed death benefit. These policies had very little cash value because most of the premiums were being used to maintain the guarantees. When interest rates dropped, the insurance companies had to raise premiums on the new policies.

The new index universal life product will ensure that consumers won’t have to worry about rising and falling interest rates or higher premiums. The return will stay in between the policy’s cap and floor no matter what the market actually returns. To learn more about this new policy, visit

About the company:

Chaffee & Associates LLC is a privately-owned, independent company that specializes in helping individuals, business owners, and families with wealth management, estate planning and business transition. Located in Minnetonka, MN, Chaffee & Associates serves clients nationwide. With more than 100 years of combined experience in the firm, they believe great ideas should not be difficult to understand. Richard J. Chaffee Jr. is committed to providing clients with a holistic approach to wealth strategy and the creation of family financial legacies. He works closely with his clients’ team of advisors to help ensure that the family legacy plan is executed, integrated, monitored, and achieves the clients’ goals and values. Visit their website for more information:

Securities Offered through M Holdings Securities, Inc., a Registered Broker Dealer, Member FINRA/SIPC. Chaffee & Associates is independently owned and operated.

Third-party posts found on this profile do not reflect the views of M Holdings Securities, Inc. nor its Associated Persons/Affiliates, and have not been reviewed by M Holding Securities as to accuracy or completeness.

This material and the opinions voiced are for general information only and are not intended to provide specific advice or recommendations for any individual. To determine what is appropriate for you, please contact us directly.

The testimonials/recommendations used may not be representative of the experiences of other clients, and they are not indicative of future performance or success.

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Tammy Adams
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