Rockville, MD (PRWEB) February 13, 2014
“The African-American Consumer Market, 9th Edition,” a report by market research publisher Packaged Facts, examines how African-American consumers are responding to the challenges of today’s economy as they shop in department stores, supermarkets, supercenters, and other retail outlets as well as online.
The report analyzes the forces shaping the purchase decisions of African-American shoppers and sheds light on key areas such as how black consumers decide where to shop and what influences them while they are shopping. Additionally, “The African-American Consumer Market” highlights the attitudes and behavior of affluent African-American shoppers. The report also forecasts the growth of the buying power of African-Americans through 2017 and provides a detailed demographic profile of the African-American population.
This report is based on information collected directly from firms active in the African-American market as well as a thorough analysis of relevant industry and trade publications, including a cultivation of findings published by the Nielsen Company and Selig Center. Primary data on African-American consumer behavior are drawn from the Fall 2012 Experian Marketing Services National Consumer Study (NCS). The report also cites data from several updated estimates and analyses of the African-American population released by the Census Bureau in 2011 and 2013.
For more information, please visit http://www.MarketResearch.com or http://www.packagedfacts.com/African-American-Consumers-7626577/.
About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services.
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